Inspiration Library with 145 personalization examples
Illustrated through real customer examples from across the world
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Notify users when a product they did not end up buying is available at a lower price
MORE DETAILSWho
A leading footwear & accessories brand
Channel
Email
Who
A leading Spanish electronics retailer
Results
- 181% more add-to-carts- 252% increase in purchases
- Over €290,000 in incremental revenue

Drive purchases with relevant, on-theme content and products within newsletters
MORE DETAILSWho
Large international sunglass retailer
Channel
EmailNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Target different promotions to specific audiences to drive revenue from email
MORE DETAILSWho
Large international sunglass retailer
Channel
Email
Personalize email content by intent to drive efficiency and conversions
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Popular American fashion retailer
Channel
Email
Email personalized recommendations to users who never purchased online
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Globally recognized furniture company
Channel
Email
Differentiate the live commerce experience with personalized recommendations
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Innovative digital commerce retailer
Industry
eCommerceChannel
WebNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Personalize emails by affinity to drive engagement and conversions
MORE DETAILSWho
Leading Global QSR
Channel
EmailNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Show products available with loyalty points to drive discovery and increase revenue
MORE DETAILSWho
Large International QSR
No dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who
Leading global QSR
No dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Leverage suggestive selling to recommend products that compliment a customer’s current cart
MORE DETAILSWho
Leading global QSR
No dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who
Leading global QSR
No dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Use location to personalize the drive-thru and kiosk experience for anonymous customers
MORE DETAILSWho
Large International QSR
No dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who
Leading furniture retailer
Channel
Email
Who
Leading global retailer
Channel
EmailNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who
Leading fashion retailer
Channel
EmailNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view
MORE DETAILSWho
Leading small business bank

Increase activation rate with timely push notifications and triggered emails to reach customers at critical moments
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Leading bank

Personalize and optimize the post-login experience to increase early month on book usage and spending
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Leading bank

Cross-promote additional banking products and services with relevant education content and offers
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Leading bank

Increase everyday spending by leveraging spend data to promote relevant offers in new categories
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Convert more customers to digital with relevant and timely nudges from paperless to adding cards to the digital wallet
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Get disengaged customers to come back to your institution with relevant, timely, and personalized offers
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Who
Leading Accessories Brand
Channel
Email
Capitalize on post-purchase momentum with affinity-powered triggered messages
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Leading Grocer

Optimize the right messaging to nudge customers to activate their card
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Leading Bank

Who
One of Europe’s largest electronic retailers

Who
An online food merchant
Results
The expanded filtered menu drove a 5.5% increase in Purchase per User and a 6.5% uplift Revenue per Users compared to the standard category menu
Who
Online lingerie and loungewear brand
Results
9% increase in CTA completion on the winning variation
Triggering contextualized bottom bar notifications, tailored for different audiences
MORE DETAILSWho
Online lingerie and loungewear brand

Upsell customers by recommending personalized complimentary offers and products
MORE DETAILSWho
A large consumer financial services company in the United States
Industry
FinanceNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Gamifying the product discovery experience using slot machine-inspired product recommendations
MORE DETAILSWho
Online lingerie and loungewear brand
Results
- 16.2% uplift in Average Purchase per User- 10.6% uplift in Average Revenue per User
No dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Guiding shoppers to find the right products with a gift finder questionnaire
MORE DETAILSWho
A large American fashion retailer

Sending time-based cart abandonment emails with recommendations
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The second largest online grocery retailer in the world
Channel
Email
Triggering emails to re-capture cart abandoners and drive them back to items in their cart
MORE DETAILSWho
A large American packaged-goods retailer

Who
A niche automotive site
Industry
MediaChannel
Mobile WebNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who
A large American fashion retailer

Creating a user survey to better segment mobile visitors and serve them recommendations
MORE DETAILSWho
A large fashion retailer
Channel
Mobile App
Using a sliding drawer to make previously viewed products top-of-mind
MORE DETAILSWho
A large employment site
Industry
MediaResults
14% uplift in conversion rate vs. control group with no sliding drawer
Who
Russia’s top fashion retailer
Results
9% uplift in conversion rate and 8% revenue per user vs. the no-message control group
Designing personalized filters based on user affinity to ease the navigation experience
MORE DETAILSWho
A large apparel retailer
Channel
Mobile App
Drive visitors to add more funds by displaying a quick deposit widget
MORE DETAILSWho
A large British online casino company
Industry
Gaming
Who
An innovative eCommerce site
Results
113% uplift in conversion rate, 4x increase in engagement
Display personalized recommendations when site visitors show signs of leaving
MORE DETAILSWho
A large French online casino company
Industry
GamingTags
Content Recommendations, Exit-Intent Strategies, Product Recommendation Strategies, Video Recommendation StrategiesNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Targeting users displaying exit intent with overlays featuring personalized travel recommendations
MORE DETAILS
Who
A large Italian online sports betting company
Industry
Gaming
Upsell customers in the bet slip receipt page and get them to bet more
MORE DETAILSWho
A large Spanish online casino company
Industry
Gaming
Re-engage site abandoners by encouraging users to pick up where they left off
MORE DETAILSWho
A large consumer financial services company in Germany
Industry
Finance
Targeting returning mobile visitors using slider drawer recommendations featuring previously viewed products
MORE DETAILSWho
One of Africa’s largest online retailers
Channel
Mobile WebResults
2.0% uplift in conversion rate vs. no-drawer control panel
Gamify experiences like “scratch-off” overlays and “wheel of fortune” spinners to increase new player engagement
MORE DETAILSWho
A large Spanish online casino company
Industry
Gaming
Triggering overlays for users displaying exit-intent with relevant recommendations
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Recommend unexplored products and services to customers who are unfamiliar with them
MORE DETAILSWho
A large consumer financial services company in Russia
Industry
FinanceNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who
A large news outlet in the US
Industry
Media
Who
One of the UK’s largest travel booking portals
Industry
Travel
Using slideshows to serve immersive, personalized recommendations
MORE DETAILSWho
A large publisher of pet-approved health info
Industry
MediaNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Serving video recommendations on video pages to encourage continued watching
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Featuring personalized, inline content recommendations to drive content clicks
MORE DETAILSWho
A large content outlet
Industry
MediaResults
85% uplift in CTR vs. the control group that receives generic recommendations
Serving personalized content recommendations based on user behavior
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Display a self-segmentation survey for anonymous users and collect robust data on visitors interests immediately
MORE DETAILSWho
A large Italian online sports betting company
Industry
Gaming
Offering service assistant messages to prevent drop-offs upon form completion
MORE DETAILSWho
A large consumer insurance services company in Germany
Industry
Finance
Display curated recommendations based on customers’ spending power and financial preferences throughout the site
MORE DETAILSWho
A large consumer financial services company in the United States
Industry
Finance
Who
A large consumer financial services company in the United States
Industry
Finance
Using in-cart recommendations in cart drawer to upsell visitors with complementary products
MORE DETAILSWho
A boutique retailer of natural-bath products
Results
11.2% uplift in purchases per session vs. the control groupNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Encouraging users to browse category pages using highlighted recommendations
MORE DETAILSWho
A Berlin-based retailer of high-quality shoes
Industry
eCommerce, Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Footwear & AccessoriesChannel
WebNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Blending recommendation strategies to power smarter product recommendations’
MORE DETAILSWho
A large American fashion retailer
Channel
WebResults
17.2% uplift in ARPU vs. a static control group using the “similar products” strategy
Using personalized push notifications to bring back site abandoners
MORE DETAILSWho
A large consumer financial services company in Germany

Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data
MORE DETAILSWho
A large insurance services company in Germany
Industry
Finance
Who
A large consumer insurance services company in the United States
Industry
Finance
Algorithmically recommend the most relevant content and services during every phase of the user’s journey
MORE DETAILSWho
A large consumer financial services company in the United States
Industry
Finance
Serving personalized homepage content and recommendations based on user affinity
MORE DETAILSWho
A large retailer of precious metals
Channel
Web
Make it easier for returning users to pick up where they left-off by using embedded recommendations
MORE DETAILSWho
A large British online casino company
Industry
Gaming
Communicate time-relevant promotions to help customers with decision-making
MORE DETAILSWho
A large consumer financial services company in the United States
Industry
FinanceNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Running personalized retargeting display ads to re-engage users
MORE DETAILSWho
A large insurance services company in the United States
Industry
FinanceNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →

Targeting hesitant site visitors with homepage banners featuring positive customer testimonials
MORE DETAILSWho
Europe’s leading airline passenger protection company
Industry
TravelResults
6.6% uplift in conversions per session vs. their default control groupNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Using top bar banners to encourage mobile web users to download mobile app
MORE DETAILSWho
A large publisher of pet-approved health info
Industry
MediaChannel
Mobile WebResults
330% uplift in Android app downloads vs. the control groupTags
Customer Loyalty
Serving mobile web visitors full-screen overlays to drive app downloads
MORE DETAILSWho
Large media publisher
Industry
MediaChannel
Mobile WebResults
700% uplift MoM in app downloads since the campaign launch
Warning site visitors of any natural disaster using their geo-location
MORE DETAILSWho
A large insurance services company in Germany
Industry
Finance
Surfacing idleness-triggered reminder notifications on form completion pages
MORE DETAILSWho
A large insurance services company in the United States
Industry
Finance
Personalizing the online customer journey using unique, call center data
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Targeting returning cart abandoners with messaging reminding them of items in their cart
MORE DETAILSWho
A popular American fashion retailer
Channel
Web
Programming flashing tab notifications to re-engage tab abandoners
MORE DETAILSWho
One of the largest fashion retailers in East Asia
Channel
WebResults
89% uplift in revenue per session vs. the no-promotion control group
Serving personalized incentives using exit-intent overlays based on user affinity
MORE DETAILSWho
One of the largest booksellers in the U.S.
Channel
WebResults
2.0% uplift in conversion rate vs. no-drawer control group
Surfacing product availability to power social proof messaging
MORE DETAILSWho
One of Africa’s largest online retailers
Results
61.2% uplift in revenue per user vs, the no-message control groupNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Prompting notifications based on product demand, price, or availability
MORE DETAILSWho
One of Brazil’s largest fashion groups
Results
2.5% uplift in revenue per user vs. the no-message control group
Creating a mobile-first navigation experience to drive discovery and purchases
MORE DETAILSWho
One of the Netherlands’ popular women’s fashion retailers
Channel
Mobile WebResults
19.1% uplift in purchases per user vs. the default-experience control groupTags
Menu PersonalizationNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Build, personalize and optimize dedicated campaign landing pages
MORE DETAILSWho
A large Italian online casino company
Industry
Gaming
Sorting the navigation menu and serving recommendations based on each visitor’s TV show affinities
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Creating personalized category pages based on user affinity and behavior
MORE DETAILSWho
A large fashion retailer
Results
15% uplift in revenue per session vs. control group with no ‘for you’ option

Who
Europe’s leading airline passenger protection company
Industry
Travel
Create urgency customers by displaying countdown-based promotions
MORE DETAILSWho
A large French online casino company
Industry
Gaming
Who
A large gaming website
Industry
Gaming
Who
A large mortgage lending company company in Russia
Industry
Finance
Serving tailored offers and overlays to drive newsletter sign ups
MORE DETAILSWho
An international boutique retailer of natural bath products
Channel
WebResults
109% uplift in subscription rate vs. the no-message control group
Tailoring messaging to encourage audiences to sign-up for newsletters
MORE DETAILS
Show highly targeted promotions and call-to-actions for onsite visitors
MORE DETAILSWho
A large German online sports betting company
Industry
Gaming
Show a personalized homepage experience to re-engage with returning users using their browsing history
MORE DETAILSWho
A large consumer insurance services company in Germany
Industry
Finance
Surface trending games to site visitors to ensure gamers do not miss out on the most popular bets
MORE DETAILSWho
A large Italian online sports betting company
Industry
Gaming
Triggering site notifications with relevant offers based on affinity and intent signals
MORE DETAILS
Who
Popular global fashion shoe retailer
Industry
eCommerce, Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Footwear & AccessoriesResults
42% uplift in newsletter subscription rate vs. a static email offer
Who
A large consumer financial services company in Russia
Industry
Finance
Deploying time-sensitive promotions to push visitors toward the checkout
MORE DETAILSWho
One of Russia’s biggest fashion marketplaces
Results
89% uplift in revenue per session vs. the no-promotion control group

Displaying free shipping promotions to drive higher revenue
MORE DETAILSWho
Leading Swedish retailer, specializing in outdoor equipment
Results
30% uplift in ARPU for winning variationNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Harnessing 3rd-party data to personalize the site experience for unknown visitors
MORE DETAILSWho
A large American retailer

Implementing free shipping threshold calculators to increase order size
MORE DETAILSWho
One of England’s largest football clubs
Channel
WebResults
17.2% uplift in revenue per session vs. the no-free-shipping calculator control groupNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who
A popular bedding and linen retailer
Channel
WebResults
17% uplift in conversion rate vs. a control group with no urgency coupon
Offering personalized, time-sensitive coupons based on likelihood to book a room in view
MORE DETAILS
Displaying personalized destinations on the homepage to encourage bookings
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Encourage mobile shoppers to download the mobile app for a more personalized experience
MORE DETAILS
Who
Popular UK travel booking site
Industry
TravelChannel
WebResults
32% uplift if CTR vs. the default variationNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who
Leading European airline passenger protection company
Industry
Travel
Who
A large consumer financial services company in Germany
Industry
Finance
Who
Major American news outlet
Industry
MediaResults
44% uplift in pre-roll ads revenue; 25% uplift in pre-roll ad viewability, and 16% uplift in derived pageviewsNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Stop site visitors from leaving by showing live events and trends and keep them engaged
MORE DETAILSWho
A large Italian online sports betting company
Industry
Gaming

Powering effective product recommendations using weather targeting
MORE DETAILSWho
The online store for one of England’s largest football clubs
Tags
Contextual Personalization, Geo-Based Personalization, Product Recommendation Strategies, Weather-Based PersonalizationNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Improving the homepage user experience by personalizing multiple homepage elements
MORE DETAILSWho
Berlin-based retailer selling high-quality shoes
Channel
WebResults
11.9% in revenue per sessionNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Who
Leading Swedish retailer, specializing in outdoor equipment
Channel
WebResults
79% uplift in ARPU vs. a non-weather-based static bannerNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Encouraging visitors to browse through more products using personalized homepages
MORE DETAILSWho
Large U.S. fashion retailer with six major sub-brands
Channel
WebResults
100%+ uplift in CTR vs. static Homepage; 17% uplift in ARPU
Who
One of the UK’s leading football clubs
Channel
WebResults
31.9% uplift in purchase revenueTags
Customer Loyalty

Providing a consistent and personalized journey by acknowledging the referring channel
MORE DETAILS
Who
Coconut oil-based beauty brand
Results
5.5% Uplift in AOV with no conversion drop, 5% uplift in conversion 0.6% with a drop in AOV
Who
Global supply chain manager
Results
7% uplift in revenue per user
Who
Furniture retail giant
Channel
WebResults
5.6% increase in searches per user, 1.6% uplift in purchases per userTags
Menu Personalization

Gamifying promotions to drive engagement and increase conversions
MORE DETAILSWho
Leading European DIY and handicraft platform
Channel
WebResults
10% uplift in purchases per userTags
Seasonal Campaigns
Who
Wholesale company for stock packaging for food, industrial and retail products
Channel
WebResults
300% uplift in purchases per session
Offering free shipping promotions based on customer location and cart value
MORE DETAILSWho
Wholesale company for stock packaging for food, industrial and retail products
Results
33.8% higher AOV
Who
Beauty and cosmetics sub-brand of UK’s largest grocery giant
Channel
WebResults
54% uplift in CTR
Serving a guided quiz to better segment visitors and serve more personalized experiences
MORE DETAILSWho
Home decor retailer
Industry
eCommerce, Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Home & FurnitureResults
62% higher revenue per user among participating users
Targeting first-time purchasers with a survey to better understand why and what attracted them to the brand
MORE DETAILSWho
Large underwear and apparel brand
Channel
Web
Multivariate testing the shipping cost and threshold with multi-touch campaigns
MORE DETAILS
Who
Global beauty brand
Channel
Web
Who
Household appliances sub-brand of one of Germany’s leading retailers
Channel
WebResults
8.9% uplift in revenue per user
Creating site-wide single-category experiences in a multi-category online mall
MORE DETAILS
Resorting the navigation menu based on each visitor’s affinities and preferred categories
MORE DETAILS
Encouraging visitors who land on product pages to explore the category
MORE DETAILSWho
Household appliances sub-brand of one of Germany’s leading retailers
Channel
Mobile WebResults
23% uplift in purchases per userNo dependency on cookies
For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies. Explore other use cases → More on cookieless personalization →
Why these personalization examples?

Real Customer Examples
Every use case illustrates a successful experience launched by one of our customers.

Proven Value
Every personalization example in this library has demonstrated positive results, repeatedly.

Productized
Many of these personalization examples do not require heavy development and are built into Experience OS for easy launch.

Templatized
The majority of these personalization examples have a corresponding out-of-the-box template, ready to be customized and launched in your account.

Diversified
Whether you’re in the financial sector, a retailer, publisher, or travel company, find the personalization use cases for your needs.

Support
Don’t know where to start? Our Customer Success and Technical Support team will guide you every step of the way.