Encouraging users to browse category pages using highlighted recommendations

Industry

eCommerce

Channel

Web

Impacted Pages

Category Pages

Experience Type

Recommendations

Implementation Effort

Medium

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Who:

A Berlin-based retailer of high-quality shoes

Strategy:

In an effort to ease the navigation experience, the retailer highlights selected, personalized recommendations along the right rail of their category pages, which are sticky and scroll along with the user.

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Encouraging users to browse category pages using highlighted recommendations Encouraging users to browse category pages using highlighted recommendations
Hypothesis:

Recommendations are a powerful eCommerce strategy for helping users find what they are looking for, upselling users, and increasing average order sizes. However, with numerous products in view on a page, sometimes spotting recommendations can be difficult. With a sticky recommendation widget, highly personalized products scroll with the user, improving the navigation and discovery experience while driving users closer to purchase.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

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