An international boutique retailer of natural bath products
In order to drive email sign-ups, the retailer targets various audience segments of non-subscribed visitors with different offers with alternate designs.
While one experience, variation, or piece of creative may work for one segment of visitors, it may not for another. That’s why to effectively encourage action from a variety of different segments, it’s important to experiment with numerous strategies. By testing sets of creative for non-subscribers, brands can ultimately discover what resonates best and deploy winning variations most likely to result in sign-ups for each. These should be iterated on and optimized over time to ensure the strategies remain fresh and continue delivering results.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Discover the Template Library
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Discover the Template Library
