Master personalization by
venturing down our learning paths
Specifically curated curriculums that will both
broaden and better your personalization skills
Choose your learning path
This course will teach you the fundamentals of A/B testing and optimization – from basic concepts, common pitfalls, and proven methods, all the way through evaluating and scaling your results.
15 Lessons
An introduction to A/B testing and optimization
A comprehensive guide to A/B testing, explaining the differences between A/B and multivariate testing, how to conduct tests in a structured and progressive way, and the thought process behind choosing the right experiment.
A/A testing and decision making in experimentation
A/A testing is meant to check that the underlying system is running properly. In this post, we'll cover some of subtle issues to consider as you run them.
Why reaching and protecting statistical significance is so important in A/B tests
Delve deeper into the mechanics of “classic” A/B testing, become familiar with the actual meaning of statistical significance, and discover the pitfalls threatening the validity of your test results.
Choosing the right traffic allocation in A/B testing
Learn how to choose the right traffic allocation method for your A/B tests and avoid common pitfalls, ensuring impactful, valid results.
This course will walk you through the most important considerations and steps to delivering a more tailored experience, including why it’s become table stakes, how to build a program around it, and ways to get started.
12 Lessons
Introduction to website personalization
An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.
The opportunity cost associated with personalization
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.
The Roles & Structure of an Agile Personalization & Optimization Team
Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team!
Building a personalization framework designed to scale
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
This course breaks down the many intricacies of recommender systems and their use in surfacing relevant products throughout the sales funnel, with a focus on the many algorithms used to power them, filtering rules to control them, and general best practices.
7 Lessons
An introduction to product recommender systems
A beginner’s guide to product recommender systems, the strategies behind them, and examples of strategies used by today’s leading digital brands.
Applying merchandising rules to product recommendations
Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.
The essentials for choosing the right product recommendation strategy
Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.
An Introduction to Affinity-Based Recommendations
Learn how to leverage user affinity data to make more effective personalized recommendations at scale.
This course is dedicated to improving the pace and efficiency of an experimentation program through the implementation of strategic tactics and iterative processes for long-term, sustainable business results.
13 Lessons
Developing a conversion rate optimization strategy
Use this robust program to develop a conversion rate optimization strategy that will help you achieve sustainable growth.
How to never run out of conversion rate optimization ideas
Learn what to do when your A/B testing routine starts to feel stale and you're struggling to identify ideas for new experiments and CRO campaigns. Here are six proven ways to get great results.
The core principles of landing page optimization
Designing an optimized landing page isn't exactly a cakewalk. If you want to build a high-converting landing page experience, keep the following fundamental principles in mind.
The psychology of social proof marketing to drive conversions
Learn how to increase sales and conversions by leveraging the psychological power of social proof and scarcity messaging.
This course highlights the impact of an individualized approach on key eCommerce metrics as well as everything you need to know about incorporating testing, optimization, and personalization into your larger digital strategy.
9 Lessons
A primer on eCommerce one-to-one marketing
One-to-one marketing implies a more personal approach to customer relationship building by narrowing broad communications to individualized experiences.
Become fluent in eCommerce metrics and terminology
A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.
Why ARPU is your most important eCommerce metric
An in-depth examination of why the savviest marketers measure their personalization and optimization efforts based on average revenue per user (ARPU).
The economics of eCommerce conversion rate optimization
A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition.
This course is designed for practitioners who already understand the foundations of experimentation and want to dive deeper into the implementation methods, calculations, setup, and analysis of experiments.
9 Lessons
Client-side testing and personalization explained
An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the client-side.
Server-side testing and personalization explained
An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.
The Frequentist Approach to A/B Testing
While still commonly used today, is the Frequentist Approach to statistical inference within A/B testing the most effective? Let's dive into the math.
The Bayesian Approach to A/B Testing
Known for being less restrictive, highly intuitive, and more reliable, let's dive into the math behind the Bayesian Approach to statistical inference and find out why.