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All Posts by Yaniv Navot

Yaniv Navot

Yaniv Navot is the CMO at Dynamic Yield. Yaniv is a full-stack marketing expert with over 16-year track record in growing performance-based marketing programs through strategic planning and tactical execution. Get in touch with Yaniv on Twitter or LinkedIn.

AI and Personalization Can Close the Empathy Gap

AI and Personalization Can Close the Empathy Gap

The proliferation of AI has elevated customers’ digital expectations, though advancements in personalization are empowering brands to better listen, identify needs, and respond with empathy.

The Human Advantage in the Age of AI and Personalization

The Human Advantage in the Age of AI and Personalization

While machines master the mundane, humans orchestrate the unusual.

Why A/B Testing and Personalization Are More Powerful Together

Why A/B Testing and Personalization Are More Powerful Together

While reflective of two distinct approaches to improving the user experience, their combination can offer exponential benefits businesses don’t want to miss out on.

Personalization Without Compromise – Site Performance and Dynamic Yield

Personalization Without Compromise – Site Performance and Dynamic Yield

Keep site performance top of mind when personalizing with Dynamic Yield, which has made significant investments in script enhancements and optimization tools for clients.

An overview of Dynamic Yield’s Essential Recommendation Capabilities

An overview of Dynamic Yield’s Essential Recommendation Capabilities

After spending nearly a decade developing the most powerful recommendation engine in the market, take a look at an overview of the current recommendation capabilities available to Dynamic Yield customers.

Where rule-based targeting ends and machine learning begins

Where rule-based targeting ends and machine learning begins

Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.

eCommerce Benchmarks – an insights tool to discover and track industry conversion metrics

eCommerce Benchmarks – an insights tool to discover and track industry conversion metrics

We’ve aggregated data from 200M+ monthly unique users over 300M+ total sessions for our new, industry benchmark tool.

RFP Template for Personalization and Experience Optimization

RFP Template for Personalization and Experience Optimization

RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.

The essentials for choosing the right product recommendation strategy

The essentials for choosing the right product recommendation strategy

Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.

An introduction to product recommender systems

An introduction to product recommender systems

A beginner’s guide to product recommender systems, the strategies behind them, and examples of strategies used by today’s leading digital brands.

Applying merchandising rules to product recommendations

Applying merchandising rules to product recommendations

Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.

Inspiration Library – A searchable database of personalization examples

Inspiration Library – A searchable database of personalization examples

Providing marketing inspiration through a comprehensive collection of personalization use cases deployed by real brands across the Dynamic Yield customer-base.

The impact of A/B tests and personalization on SEO

The impact of A/B tests and personalization on SEO

Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.

Identifying your most valuable customer segments

Identifying your most valuable customer segments

The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.

5 personalization strategies finance marketers can take to the bank

5 personalization strategies finance marketers can take to the bank

A subset of strategies readily-available and specifically designed to help finance brands improve customer acquisition, conversions, and long-term loyalty.

Meet the new Dynamic Yield brand – a story of our evolution and growth

As champions of digital transformation, we set out to rebrand Dynamic Yield, from content to design, development, all the way to product marketing.

It’s personal — why it’s time to deflate the great gated content debate

It’s personal — why it’s time to deflate the great gated content debate

A breakdown of the main motivators driving both sides of the argument, our own experiment(s), and the other options available when it comes to lead nurturing.

Finally, a Community where personalization experts can exchange knowledge

Finally, a Community where personalization experts can exchange knowledge

Community is a collaborative space where experts of Dynamic Yield can come to document, learn, and connect with one another.

Segmented A/B tests: Avoiding average experiences

Segmented A/B tests: Avoiding average experiences

One of the biggest mistakes a company makes when A/B testing is selecting an average audience. Instead, they should be making segmentation an essential part of their test design — here’s how.

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