A few strategies retailers can use to compete and turn a profit during the holiday season (and beyond) without feeling the weight of a massive Goliath such as Amazon towering over their bottom-line revenue.
Selecting the right primary audiences, test locations, algorithms, and optimization opportunities.
How to build an effective targeting strategy and institutionalize customer insights with a few simple but powerful guidelines.
Maximize sales from your live commerce shopping experiences with Dynamic Yield’s AI-powered personalized merchandising solution.
Our fourth annual research report definitively shows the impact of rapid digital transformation on personalization in 2021, even greater among Dynamic Yield customers.
Here are a few important considerations for brands as they vie for the attention, trust, and loyalty of Generation Z.
An interview with our CMO on why successful personalization depends heavily on having the right people, expertise, and resources in place.
Discover Dynamic Yield’s enterprise-grade personalization capabilities for large teams who prioritize reliability, efficiency, and security.
Ensure each customer receives the most relevant experience throughout the lifecycle with your brand using Dynamic’s Yield Optimove integration.
We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.
As data and user privacy regulations continue to roll out across the globe, businesses must start relying on solutions that simplify the path to compliance and foster a sense of trust with consumers.
The most interesting insights and eCommerce trends witnessed based on anonymized, consumer shopping data made available through our eCommerce industry benchmark tool.
In this post, we’ll dive into some of the exciting use cases and benefits moving to the server-side unlock.
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
We caught up with Andy Mueller, Director of Digital Analytics at APMEX, about why breaking down silos between data is essential to connecting with consumers on a one-on-one basis and how recommendations can surface relevant products for every type of buyer persona.
It’s a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19.
Irregularities in inventory levels have become a major challenge for retailers due to continued supply chain issues. To help combat this, we’ve compiled some strategies marketers can rely on as they spring into action.
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
Discover how you can merge offline and online data to create a 360-degree view of the customer and predict the next best product or content for visitors.
Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks.
