All Posts by Ben Malki

Ben Malki is the Director of Customer Success, Americas for Dynamic Yield. He's been working in the digital space for nearly a decade following his MBA from the Thunderbird School of Global Management.

Ben Malki, Shana Pilewski, Ernie Santeralli

The primary audiences framework for scalable personalization

How to build an effective targeting strategy and institutionalize customer insights with a few simple but powerful guidelines.

Ben Malki

Make it rein this Holiday with a scalable approach to personalization

Set yourself up for a prosperous holiday season and new year by adopting a scalable macro-segmentation framework for personalization.

Ben Malki

Recapping the all-star pitches from our first-ever Customer Success hackathon

During our inaugural Customer Success-led hackathon, teams spanning the globe pitched their best ideas for online-to-offline strategies for personalization success.

Ben Malki

Navigating COVID-19 – best practices marketers should adopt during times of crisis

From your value proposition to SEO, messaging, and more – this post will help you navigate COVID-19, regardless of industry or company size.

Shana Pilewski, Ben Malki

How to create an ongoing culture of experimentation

Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals.

Ben Malki

Be my valentine – an eCommerce marketer’s handbook to the most romantic day of the year

The important characteristics of Valentine’s Day for marketers to consider along with some strategies proven to show love and drive conversions.

Ben Malki

The Roles & Structure of an Agile Personalization & Optimization Team

Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team!

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

All Posts by Ben Malki

The primary audiences framework for scalable personalization

Make it rein this Holiday with a scalable approach to personalization

Recapping the all-star pitches from our first-ever Customer Success hackathon

Navigating COVID-19 – best practices marketers should adopt during times of crisis

How to create an ongoing culture of experimentation

Be my valentine – an eCommerce marketer’s handbook to the most romantic day of the year

The Roles & Structure of an Agile Personalization & Optimization Team