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ROOTED PERSONALIZATION HUB

Understand what it takes to build a winning personalization program

Whether you are new to personalization or a seasoned pioneer, this hub will teach you a scalable methodology for identifying and targeting the right audiences with your personalization program, giving you all the tools you need to craft a sustainable and impactful strategy that drives growth and long-term loyalty.
This proven methodology was developed after working with countless brands across industries and geographies over the past decade. This, along with our industry recognition as market leaders, has enabled us to extend our expertise to anyone involved in the execution of personalization, regardless of the technology they use.

Introduction

Read this to get an overview of rooted personalization and understand the importance of identifying your primary audiences.
KEY RESOURCE

The primary audiences framework for scalable personalization

How to build an effective targeting strategy and institutionalize customer insights with a few simple but powerful guidelines.

By Ben Malki, Shana Pilewski, Ernie Santeralli

Getting Started

Everything you need to begin your rooted personalization approach, in chronological order.
KEY RESOURCE

Putting primary audiences into practice, a beginner’s guide

Learn how to apply audience-based personalization to your first recommendation and content tests for meaningful optimization insights.

By Vivian Ly, Ernie Santeralli

Maintaining Your Program

Once you’ve established your rooted personalization approach, here are some important tools and tips to help you continue to evolve.
TOOL

Personalization Prioritization Tool

This tool will help you prioritize use case ideas and personalization campaigns, so you can effectively manage your roadmap.

DY Labs

Find Out More

We’re excited to share stories and insight from our customers and team about rooted personalization approaches. Check back here for the latest.
KEY RESOURCE

Primary Audiences: A scalable macro segmentation framework for personalization

Learn how Build.com implemented a new segmentation framework to optimize its onsite personalization efforts.

DY Talks