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- XP2 HubTake your knowledge to exponential levels
- Learning PathsCurated courses on key skill areas
- TalksEngaging discussions taking place in CX
- ArticlesAn expansive collection of in-depth playbooks
- EncyclopediaA glossary of experience optimization terms
- Inspiration LibraryPersonalization examples from real brands
- Personalization MaturityHow global businesses prioritize personalization
- Guides & reportsComprehensive topic-specific materials
- BenchmarksIndustry performance metrics and insights
Rooted Personalizationnew Learn a scalable methodology for building an audience-based personalization program. Find out more →
CRO and Growth Marketing Course
This course is dedicated to improving the pace and efficiency of an experimentation program through the implementation of strategic tactics and iterative processes for long-term, sustainable business results.
13 Lessons 
Lesson 1
Read ArticleDeveloping a conversion rate optimization strategy
Use this robust program to develop a conversion rate optimization strategy that will help you achieve sustainable growth.
Lesson 2
Read ArticleHow to never run out of conversion rate optimization ideas
Learn what to do when your A/B testing routine starts to feel stale and you’re struggling to identify ideas for new experiments and CRO campaigns. Here are six proven ways to get great results.
Lesson 3
Read ArticleThe core principles of landing page optimization
Designing an optimized landing page isn’t exactly a cakewalk. If you want to build a high-converting landing page experience, keep the following fundamental principles in mind.
Lesson 4
Read ArticleThe psychology of social proof marketing to drive conversions
Learn how to increase sales and conversions by leveraging the psychological power of social proof and scarcity messaging.
Lesson 5
Read ArticleEffective CRO tactics for personalized exit popups
Follow these proven behavioral exit popup strategies to maximize conversion rate and minimize site abandonments.
Lesson 6
Read ArticleHow to use weather targeting for personalization
Learn how to incorporate weather-based targeting as a mainstream component of your CRO and personalization strategy in order to improve the customer experience and increase conversions.
Lesson 7
Read ArticlePersonalizing websites with dynamic content layouts
Is the one-size-fits-all web design on its way to extinction? Discover why layout personalization is a driving force for increasing engagement and revenue. Here are three powerful ways to immediately benefit your existing site.
Lesson 8
Read ArticleTactics for sending high-impact triggered emails
Useful information on some of the strategies, tactics, and examples you can implement to ensure your triggered email campaigns are as high-impact as possible.
Lesson 9
Read ArticleA personalized strategic approach to push notifications
How to strategically incentivize re-engagement from your mobile app users and drive retention from push notifications.
Lesson 10
Read ArticleThe right and wrong way to do email A/B testing
Most email software is designed to mislead and skew your results. In this post, we’ll cover why that is and the right way to think about email A/B testing.
Lesson 11
Read ArticleTurning your customers’ mobile pain points into purposeful experiment design
It’s time for mobile to play a more prominent, if not a starring role, in your optimization and personalization program.
Lesson 12
Read ArticlePersonalization that resonates: A Care/of case study
We chatted with Akash Shah about why personalization is so significant to the Care/of product, how they discovered the motivations of their most valuable segments, and their mission to partner with subscribers on their journey to a more healthy life.
Lesson 13
Read ArticleBuilding customer-centric digital experiences: An Elkjop case study
We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.