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Rooted Personalizationnew Learn a scalable methodology for building an audience-based personalization program. Find out more →
Personalization & Targeting Course
This course will walk you through the most important considerations and steps to delivering a more tailored experience, including why it’s become table stakes, how to build a program around it, and ways to get started.
12 Lessons 
Lesson 1
Read ArticleIntroduction to website personalization
An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.
Lesson 2
Read ArticleThe opportunity cost associated with personalization
Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.
Lesson 3
Read ArticleThe Roles & Structure of an Agile Personalization & Optimization Team
Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team!
Lesson 4
Read ArticleBuilding a personalization framework designed to scale
A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
Lesson 5
Read ArticleSegmentation and targeting for anonymous visitors
How businesses can use anonymous visitor tracking to identify the intent and preferences of “unknown users” in order to personalize experiences that drive action.
Lesson 6
Read ArticleIdentifying your most valuable customer segments
The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.
Lesson 7
Read ArticleTurning Personas into Data-Driven Profiles for Segmentation
In order to create real value, personas must go beyond mere generalizations, stitching together different data sets for a more grounded understanding of each customer group.
Lesson 8
Read ArticleOne-to-one targeting with affinity-based personalization
Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.
Lesson 9
Read ArticleStrategizing for omnichannel personalization at scale
Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.
Lesson 10
Read ArticleThe Impact of Popups, Overlays, and Interstitials on SEO
There’s a lot to be dismantled and much to glean from Google’s recent algorithm update. In this post, we uncover the truth behind popups and your search rankings.
Lesson 11
Read ArticleHow to create an ongoing culture of experimentation
Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals.
Lesson 12
Read ArticleFull-scale personalization: A Fjällräven case study
How Fjallraven, the legendary Swedish outdoor gear company, increases conversions and CTR through recommendations and personalized messaging.