Discover

Take personalization further with agile segmentation and data management

Bring all your data together across every digital and offline touchpoint to power revenue-generating personalization.
2023 Leader for 6th consecutive year
Personalization Engines Leader, 2019-2024
Forrester Wave Leader,
Q4 2024
Discover
Take personalization further with agile segmentation and data management
Bring all your data together across every digital and offline touchpoint to power revenue-generating personalization.
2023 Leader for 6th consecutive year
Personalization Engines Leader, 2019-2024
Forrester Wave Leader,
Q4 2024
Revolutionize your digital customer experience. Discover Experience OS.

Make data central to your personalization strategy

Unify
Activate
Extend
Grow
Unify

Manage customer data from one place

Dynamic Yield’s cutting-edge Audience Hub captures and unifies customer data from any source to power deep personalization both in and outside of Experience OS.

KEY FEATURES
Capture person-level data, no matter the source
Build complex segmentation and targeting rules
Automatically uncover deep targeting opportunities
Owns a home
Enrolled in loyalty program
High LTV
Recent in-store purchase
Prefers app push over SMS
Activate

Speak to every customer at scale

Deliver deeper personalization with real-time audience insights, powerful affinity profiling, empathic targeting conditions, and proprietary propensity models.

KEY FEATURES
Achieve site-wide personalization with Affinity Allocation
Analyze and personalize by consumer state of mind
Personalize from the first page view with Geo-Based Predictive Targeting
Owns a home
Enrolled in loyalty program
High LTV
Recent in-store purchase
Prefers app push over SMS
Extend

Enhance CX anywhere

Enrich your entire marketing tech stack and any other channel with Dynamic Yield audience data and affinity profiles.

KEY FEATURES
Deliver personalization on any digital or physical channel
Deliver a consistent multi-channel experience by sharing segments between properties
Connect data bi-directionally with full-breadth integrations
Grow

Measure with ease, grow with speed

Grow and measure the long-term impact of your personalization program with robust reporting, Primary Audiences, and proven methodologies.

KEY FEATURES
Compare audiences & get real-time sizing analyses
Take a long-term, strategic approach to personalization with Primary Audiences
Support your program with proven methodologies
See performance for your key audiences at a glance
Or, create any audience to compare and predict impact
Replay
Forrester graph
We’re a Forrester Wave™ Experience Optimization Leader.
A player since the market’s inception, we know where EO is going.
Read the Forrester report →

More segmentation capabilities to take you from concept to execution, faster

Robust analytics & reports

Measure the true impact of personalization. Quantify revenue, AOV or any other key metric to understand performance per audience, channel, or device and zoom in on potential opportunities for optimization.

Out-of-the-box audiences

Every Dynamic Yield account comes preloaded with Audiences that capture the standard traffic channels and device categories, so you won’t have to start from an empty slate.

Affinity score management

Easily control and fine-tune the impact of custom events and behaviors on the calculation of Affinity profiles, directly within the site’s settings. More on Affinity Personalization.

Targeting for identified users

See how many visitors have been identified with a unique ID (e.g. email, and CUID) and use this data to understand the potential of email campaigns or personalization experiences for non-registered users.

Visitor data privacy management

Dynamic Yield is fully compliant with GDPR regulations regarding the collection, storage, retrieval, and deletion of visitor data on demand, allowing you to also use powerful APIs to communicate visitor data collection preferences to your users. More on GDPR & Data Privacy.

Dashboards for quick insights

Quickly access useful reports and metrics you care about, including personalization and experimentation performance, audience impact, recent product updates, and more.

Dynamic Yield has been instrumental in helping us uncover the different types of audiences coming to and interacting with the e.l.f. site, enabling us to truly cater to each beauty lover’s specific needs. The platform has allowed us to easily test new strategies and optimize on the fly for quick, meaningful results.
Shana Rungsarangnont Digital Products Manager, elf

Better together

Discover is more powerful when coupled with the rest of our capabilities, all available in a single operation system for personalization.