OUR MISSION
To help companies build amazing digital experiences with great agility and speed
Personalization is the cornerstone of exceptional customer experiences. Yet, traditional approaches fall short in delivering the level of customization customers crave. As pioneers in AI-native personalization, we recognize the need for radical change. Every interaction with a customer is an opportunity to deepen the connection and foster loyalty. Enter a brave new era of AI-powered hyper-personalization.
Built for agility, Dynamic Yield by Mastercard allows teams to build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before. With Dynamic Yield’s Experience OS, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.
Teams can quickly take digital experiences from concept to execution, gain operational independence by working with a single operating system, and see value faster – augmented by our team of experts and scalable AI.
Redefining personalization and experience optimization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable infrastructure. With it, companies can build their own mix of powerful personalization and experimentation capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.
Executive team

Ori Bauer
Chief Executive Officer

Oded Leiba
Chief Customer Officer

Lilach Cohen
Chief Financial Officer

Einat Haftel
Chief Product Officer

Yaniv Navot
Chief Marketing Officer

Anoop Vasisht
Chief Revenue Officer

Idan Bauer
Chief Technology Officer

Ilaria Di Vito
Chief Growth Officer
Ilaria is passionate about developing businesses around new product ideas and leading teams through execution, combining her business acumen with a strong technology and product development background. She began her career in management consulting at Bain & Company and Boston Consulting Group, and she holds a degree in Economics from Bocconi University in Milan.

Omer Felder
Vice President, Head of QSR