Engage
Engage
Simply tag content variations by their product attribute and each user will see the most relevant variation according to their past behavior. No segmentation needed.
Targeting rules enable you to serve different promotions and content to different audiences all within the same email. If a customer doesn’t meet your conditions, you can easily define a fallback variation.
Take your creative to the next level with striking visualizations that include customer-specific data from your ESP.
Our industry-leading recommendation engine offers dozens of powerful strategies you can deploy with one click. Don’t worry — products showcased in other widgets won’t be recommended.
Simply tag content variations by their product attribute and each user will see the most relevant variation according to their past behavior. No segmentation needed.
Targeting rules enable you to serve different promotions and content to different audiences all within the same email. If a customer doesn’t meet your conditions, you can easily define a fallback variation.
Take your creative to the next level with striking visualizations that include customer-specific data from your ESP.
Our industry-leading recommendation engine offers dozens of powerful strategies you can deploy with one click. Don’t worry — products showcased in other widgets won’t be recommended.
Set automated triggering events based on real-time behavior to send timely emails, SMS, and push notifications when customers are most likely to engage, like in the event of abandonment, a price drop, a lack of activity shown in the past week, and more.
Recently viewed products, tailored in real-time upon email open
Deep learning-based predictions, based on past browsing activity, as well as online and offline purchasing history
Trending products based on the customer’s unique affinity profile
Realized a 14% uplift in click rate and saved 28 hours per week with email recommendations →
Visitors who bought something for the first time
Returning visitors who have made a purchase on mobile
Visitors with an affinity to women’s shoes
Repeating customers with a lifetime value above $500
Visitors with an affinity to men’s shoes
Visitors with items left in their cart
Visitors with an affinity to accessories
Returning visitors with an affinity to sale items
Capture person-level behavioral data from your site, or any other source, and use it for targeting, audience building, and segment analysis.
Use AI to identify each customer’s unique profile, real-time intent, product affinity, and more.
For email personalization, Dynamic Yield works with any ESP. When you build an email or experience block in Dynamic Yield you simply generate an embed code with one click to copy/paste into your ESP.
For triggered messages, Dynamic Yield is agnostic, meaning we can work with any triggered email or SMS provider that supports API connectivity.
We spent the last decade building the most agile, innovative, and scalable personalization operating system in the market. In that time, we’ve consistently been named the market leader by firms like Gartner, and have helped leading brands make their vision for hyper-personalization a reality.
This expertise translates into email in the form of our superior recommendation engine, which consistently outperforms the competition in 1:1 bakeoffs, AI-powered Affinity Profile for users who visited the site or purchased offline, which allows 1-to-1 personalization in both recommendations and content targeting, our full-blown email editor that allows for the end to end creation of fully personalized emails, and not just personalized blocks, and our onsite presence that enriches email personalization capabilities and also allows deeper reporting levels.
Our personalized triggered emails, SMS, and push notifications, alongside powerful strategies for channel prioritization, help marketers take their re-engagement program to the next level and our audience manager gives customers access to our award-winning segmentation engine.
When prioritizing channels for your re-engagement campaign, consider factors such as cost, urgency, content capacity, and accessibility. For urgent campaigns, prioritize channels like push notifications and SMS for immediate reactions. Tailor your channel choice based on content capacity; lean channels like push notifications and SMS are ideal for single-product-focused campaigns, while email is best for promotions with rich content. Finally, prioritize channels with higher accessibility for messages you want customers to revisit, such as SMS over push notifications, and email over SMS for content-rich messages with prolonged relevance.
Additionally, Reconnect has built-in channel prioritization strategies to help you avoid over-communication, drive conversions, and save time in your workflow. This priority logic incorporated into Reconnect instinctively understands how channels should be prioritized for every campaign, helping you to adapt the ideal multi-channel strategy for each unique use case.
