MOBILE APP PERSONALIZATION
Personalize and optimize mobile app experiences across iOS and Android
Join up your mobile app data with CRM, web, and email channels to power personalization that drives actions and improves retention.

A single operating system for mobile app personalization, recommendations, testing, and messaging
Dynamic Yield lets you control any element of your app from within ExperienceOS so you can update and optimize elements and screens, and personalize without the burden of submitting your app to the app stores.
Build rich user profiles
and capture context
and capture context
Dig into rich mobile analytics to measure the impact of app changes on your KPIs, build deep customer segments and share audiences between properties to develop complete user-profiles.
Create personalized
in-app content
in-app content
Dynamically change in-app elements such as banners, content elements, product sorting order, colors and buttons. Tailor unique experiences for individual audience segments.
Serve in-app product
and content recommendations
and content recommendations
Increase user retention, engagement, and session length by recommending the most relevant items based on a user’s behavior or unique affinities.
Deepen engagement
with in-app messages
with in-app messages
Anticipate needs, create urgency, and boost engagement by tailoring offers for newsletter subscriptions, recommendation overlays, social proof messages, guided app tours, and more.
Optimize the performance
of any app element
of any app element
Run highly targeted contextualized experiments on any element and leverage an automated optimization engine to show the right variation and improve KPIs without lifting a finger.
Get personal with
push notifications and emails
push notifications and emails
Drive latent users back into your app with perfectly-timed emails and personalized push notification messages, triggered at the right moment, and targeted to the right people.
Resources to fuel your efforts

RESEARCH The State of Personalization in Mobile Commerce
To understand buyer habits, preferences and opinions on mobile shopping experiences, Dynamic Yield surveyed 500 shoppers who have made a purchase on a mobile device.

VIDEOMobile Retail Apps: Designing a Better Experience
Consumers have made clear their preferences for mobile shopping. Now, brands need to invest serious energy into the strategies driving their retail apps.

BLOGHow Retail Brands can Maximize Their Push Notification Strategy
Push notifications are one of the most effective ways for eCommerce marketers to incentivize re-engagement with mobile apps and drive retention. Here’s how to use them properly.