PERSONALIZATION FOR ECOMMERCE

Transform browsers into buyers with a shopping experience just for them

Your customers expect personalization. Are you delivering? Craft experiences they’ll love by making every interaction uniquely relevant to them. Increase orders, foster brand loyalty, and make shopping effortless.

TALK TO AN EXPERT

2023 Leader for 6th consecutive year

Personalization Engines Leader, 2019-2024

Forrester Wave Leader,
Q4 2024

Luxury athletic retailer realizes a +62% increase in AOV from personalized quiz experiences

Read Sweaty Betty case study →

Serving personalized recommendations, powered by deep learning algorithms leads to 88% increase in average revenue per user

Read Glasses USA case study →

Digitally-native cosmetics brand puts customers at the heart of its shopping experience and generates an 18% increase in engagement

Read elf case study →

German eCommerce giant employed Multi-Touch Campaigns to personalize entire user journey

Read Chal-Tec case study →

Loved by eCommerce brands across the globe

Turn browsers into loyal customers with Experience OS

Individualize the journey for every customer, optimizing each interaction to be one they truly love.

We built Experience OS so you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.

Join us, to:

Increase retention and loyalty through relevant recommendations and simplified repurchasing.
Measure the impact of your personalization program with retail-specific KPIs.
Easily integrate with all of your existing technology.

A longstanding commitment to Responsible Personalization

Dynamic Yield is private by design and compliant with the latest laws and regulations around the world

GDPR

CCPA

ISO 27001

ISO 27018

ISO 27017

ISO 27701

SOC II

View our full list of accreditations and certifications here →

Personalization in Practice

Browse the most Innovative Personalization Examples for eCommerce for every customer

The Cold Start
The Low Intent Shopper
The Undecided or Privacy Minded
The Black Friday Shopper
The Returning Visitor
The Loyal Customer

The Cold Start
Recommend the next best product with deep learning
Maximize product recommendations and drive users further down the funnel with a state of the art deep learning recommendation algorithm, to automatically predict the next product(s) each user is most likely to engage with.
The Low Intent Shopper
Personalize email content by intent to drive efficiency and conversions
Leverage advanced audience segmentation to target promotions by intent, serving different variations to low intent vs high intent buyers in a single email send, saving time and driving more purchases from each audience.
The Undecided or Privacy Minded
Guide shoppers to find the right products with a gift finder
Increase product discovery and provide a guided shopping experience with a survey that generates relevant product recommendations. This template leverages self-segmentation, making it a zero-party data strategy.
The Black Friday Shopper
Promote products with high margins and low return rates
Boost products with high profit margins and demote items with a high return rate to retain profitability while still recommending the most relevant products to customers. On a holiday like Black Friday, this allows you to serve your most recent top performers while still prioritizing relevancy and revenue.
The Returning Visitor
Personalize the entire homepage by customer affinity
Leverage Dynamic Yield’s powerful affinity profiling to serve each visitor the products and content most likely to engage them. With each digital interaction, the user’s affinity profile is updated and refined, creating a deeper understanding of their interests and preferences to create a completely tailored experience across every touchpoint.
The Loyal Customer
Recommend products within a customer’s loyalty points range
Incentivize returning loyal customers to keep spending and delight them with new products while keeping them informed of their available loyalty perks.

Strategy Deep learning homepage recommendation carousel

Strategy Machine learning homepage recommendation carousel

Strategy Email tailored to high intent buyers

Strategy Email tailored to low intent buyers

Strategy Homepage tailored to average visitor

Strategy Homepage tailored to makeup

Dynamic Yield enables our team to deploy complex engagement strategies across multiple channels seamlessly. This year, we expanded our recommendation campaigns to mobile and saw a huge uplift (25%) as a result — the fact that we are able to do this from one platform is a game changer.

Valentina Barbetta, eCommerce Product Owner

Personalization that's out of this world. Literally.

We’re Gartner Leaders six years running – positioned highest and furthest compared to all other vendors and leaders in customer-rated categories

Find out more and watch the video →

Fully integrated with your tech stack

Leverage Dynamic Yield’s breadth of seamless technical integrations with the set of tools you already use. Dynamic Yield’s flexible data architecture and open API helps you create powerful integrations with any enterprise system like CMS Systems, eCommerce Systems, DMPs, Marketing Automation Platforms, Tag Management Platforms, Web Analytics Solutions and more.

Explore all integrations →