Personalization Case Studies

The innovative sportswear brand is fueling its meteoric growth with a robust personalization program that delivers beyond revenue

Incremental average check size

Leading global foodservice retailer enhances the customer experience with a new era of digital menu decisioning.

Making Personalization a Breeze for Leading Financial Institutions

Mastercard’s predictive spend insights, activated through Dynamic Yield’s market-leading personalization technology, provide a new way for Issuers to optimize card spend without the lift.

Personalization Expert

12% of direct revenue from recommendations

Personalization Expert
Recommendations
Root Segmentation

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+88% Conversion Uplift with Mastercard Predictive Spend Insights

Read how Signet Jewelers personalizes content for anonymous visitors by leveraging Mastercard’s proprietary prediction models

16% contribution to D2C revenue from Dynamic Yield

The world’s second-largest home appliance retailer uses personalization to scale localized experiences across 63 domains and 21 markets.

Dynamic Yield has been instrumental in helping us uncover the different types of audiences coming to and interacting with the e.l.f. site, enabling us to truly cater to each beauty lover’s specific needs. The platform has allowed us to easily test new strategies and optimize on the fly for quick, meaningful results.

Shana Rungsarangnont Associate Director, Digital Product, e.l.f.

+13.5% increase in grocery subscriptions

Learn how the world’s largest online grocery store fosters loyalty across the customer journey.

Personalization Innovator

Personalizing for 25 sites and 3 channels

Personalization Innovator
Mobile app
Email

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39% decrease in same-month cancellations

See how Europe’s largest media company and pay-TV broadcaster optimized its subscription sites for 3 services in 5 regions

14% uplift in click rate with Experience Email

Leading New Zealand retailer sees 14% uplift in click rate with personalized emails.

2x Personalization Award Winner

7% lift in credit card applications

Leading financial organization leverages personalization and A/B testing, resulting in 7% lift in credit card applications.

Personalization Innovator

Surpassed revenue uplift targets by 334% with personalization

Personalization Innovator
API campaigns
Gift Finder

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Personalization Expert

Personalizing 128 sites in 7 markets for 16 brands

Personalization Expert
AI-powered targeting
Multi-brand

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+8% uplift in AOV

See how this global activewear and lifestyle brand maximized key customer engagement strategies with personalization, generating a business-wide uplift in revenue.

89% increase in purchases

Online home improvement retailer’s focus on customer behavior boosted purchases completed from recommendations by 89%

+10.3% uplift in add-to-cart rate

See how this Germany-based cruise line used its travel data to identify key audience groups, anchoring the successful launch of its personalization program.

Personalization Innovator

+21.87% boost in revenue per user

Personalization Innovator
Shopify API
Complete the Look

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+4.2% ARPU FROM PDP RECOMMENDATIONS

Digitally-native cosmetics brand puts customers at the heart of its shopping experience and generates a 4.2% increase in average revenue per user.

Dynamic Yield is seamlessly integrated at nearly every stage of the user experience for our web and app, providing us with numerous features. We’ve stayed agile even with our recent transition to server-side, and we continue to see great results. 348x ROI speaks for itself.

Lena Hauck Digital Personalization Specialist, On

Personalization Innovator

3x award winner with 10% revenue uplift

Personalization Innovator
Affinity Allocation
API campaigns

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Tottenham Personalizes the Fan Experience

Popular football club delivers 40% increase in conversion rates and a 10% boost in ARPU with personalization

Dynamic Yield has given us a platform to continually enhance and improve our online experience.

Nick Conner Global eCommerce Manager, Tottenham Hotspur

Uplifts in cart value and revenue

Personalization Expert

Personalizing across 5 brands

Personalization Expert
A/B testing
Multi-brand

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88% increase in revenue

Discover how a leading prescription eyewear retailer experimented with a self-training recommendation model to personalize its eCommerce product recommendations.

Thought Leadership

+18% conversion uplift for limited-time offers

Thought Leadership
Affinity Allocation
Financial Services

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37% Uplift in Performance

German eCommerce giant increases conversion rates using Multi-Touch Campaigns.

Personalization Innovator

Boosting order value with personalized cross-selling

Personalization Innovator
Recommendations
Time-Sensitive Reminders

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Personalization Award Winner

15% increase in revenue per user

Biggest pet food retailer in the Netherlands sees 15% increase in revenue from product recommendations.

Personalization Innovator

Increased product upsells in all markets

Personalization Innovator
API campaigns
Testing

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5-7% Uplift in Key Financial Metrics

World’s largest online retailer of precious metals drives double-digit growth.

Personalization Innovator

Optimizes recommendations on every site page

Personalization Innovator
Recommendations
A/B testing

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25% increase in enrollments

Major Chilean financial cooperative employs segmentation and tailored messaging to increase member enrollments for debit cards

Thought Leadership

Scales personalization across channels

Thought Leadership
Multi-channel
A/B testing

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9.7% increase in revenue per user

3x Personalization Award Winner

15% ARPU Uplift with Personalization

Iconic Italian Retailer Increases Average Revenue Per User by 15% With Dynamic Yield.

20% Increase in SEM Revenue

Leading online marketplace improves revenue from paid media with optimization and personalization.

Dynamic Yield’s templating engine has empowered our team to build new experiences and get them up and running immediately. Their technology saves us countless hours of development time and helps us expose our users to more items while reducing the number of clicks a shopper needs to find a product.