Talk to sales Open Nav
← Dynamic Yield Personalization Awards

Carrefour Argentina

Personalization Innovator Award Winner

Carrefour Argentina has demonstrated resilience and innovation, leading the way in the online grocery sector in Latin America. The team uses cross-selling personalization tactics to deliver an intuitive customer experience that boosts conversion and average order value, no small feat in Argentina’s challenging economic landscape.
READ THE SUCCESS STORY
Visit site →
Synchrony Merkle
Awarded to organizations who have a complete grasp of experience optimization and push the limits of personalization to create real value for their customers and their businesses.
Faced with a struggling economy and hesitant online shoppers, Carrefour Argentina aimed to enhance user trust and increase sales. They needed to address the reluctance of customers to purchase fresh and frozen items online and boost average order values through effective cross-selling strategies that could only be delivered through the practice of personalization.

How Carrefour Argentina Does It

Easing customer journeys by recommending relevant complementary products with cross-selling drawers after a customer adds a product to their cart.

Facilitating repeat purchases using automated reminders based on a product’s average consumption time, boosting the likelihood of repurchase with Carrefour and easing the customer’s shopping experience.

Boosting conversions by placing recently viewed recommendations in front of the customer and reminding them of their product interests during their last browsing session.

What it looks like

Cross-Selling
Repeat Purchase Notifications
Strategic Recommendations

Cross-Selling Drawer

When customers add an item to their cart, a bottom drawer suggests complementary products. For example, purchasing a toothbrush triggers recommendations for toothpaste, floss, and mouthwash. With 19 active campaigns, it showed amazing results in just 10 days.

Periodic Purchases

Notifications remind customers to repurchase regularly used items like pet food and laundry detergent. These reminders are based on the product's average consumption time. With a 2.6% average click-through-rate CTR in the last quarter, this campaign helps users with their usual purchases while maximizing the units per order.

Recently Viewed Recommendations

This campaign targets users who have shown interest in electronics, reminding them of recently viewed items and encouraging conversions, which has significantly boosted revenue.

Expand image

What’s next?

Looking ahead, Carrefour Argentina aims to continue increasing the percentage of total revenue derived from its personalization program. The team plans to expand the program to other channels and further personalize the online grocery shopping experience. One key initiative is to adapt the guided selling principle to its industry, enhancing user interaction and satisfaction by helping, educating, and streamlining the process through which information and products are discovered.

The team behind the experiences

Berenice FragaCommercial eCommerce Director

Berenice sets business objectives and requirements to comply with Dynamic Yield. She validates ideas and analyzes results to optimize campaigns and/or launch new ones.

Gustavo GallitielloCommercial eCommerce Manager

Gustavo works with Berenice to establish personalization requirements and objectives to build a successful program with Dynamic Yield.

Manuela HarrietHead of eCommerce Marketing

Manuela plans and analyzes personalization strategies for Carrefour eCommerce that are focused on business objectives. She also analyzes and optimizes launched campaigns.

Mariana León PirkerUXUI Designer

Mariana creates campaigns for the personalization program and analyzes user insights for Carrefour’s UXUI optimization.

Roberto EspesoUI Developer

Roberto customizes Dynamic Yield Experience Templates to ensure they look and feel like part of the Carrefour brand, adjusting them as needed.

Explore more Personalization Award winners

Cotopaxi

Cotopaxi

Personalization Innovator Award View details →
Elkjøp

Elkjøp

Personalization Innovator Award View details →
Bancolombia

Bancolombia

Thought Leadership Award View details →
The Warehouse Group

The Warehouse Group

Thought Leadership Award View details →
KENZO

KENZO

Personalization Innovator Award View details →
Deckers

Deckers

Personalization Expert Award View details →
Musti Group

Musti Group

Personalization Expert Award View details →
Synchrony

Synchrony

Personalization Expert Award View details →
Merkle

Merkle

Partner Excellence Award View details →
Contentsquare

Contentsquare

Partner Excellence Award View details →