Awarded to organizations who have a complete grasp of experience optimization and push the limits of personalization to create real value for their customers and their businesses.
No stranger to a large audience of diverse visitors, FortyTwo knows it’s critical to identify the intent of each individual so that it may deliver the most relevant product recommendations on-site. With the goal of guiding each customer at various stops along the purchase funnel, FortyTwo deployed — and rigorously tested — a comprehensive recommendations strategy, personalizing products within recommendation widgets on every page type of the website, ultimately driving over a third of its revenue from this program alone.
