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PERSONALIZATION FOR MEDIA

Create personalized experiences that drive readership and loyalty

Appeal to readers and their individual interests. Deliver the right content at the right time through smart targeting, content recommendations, and messaging.
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Maintain a 360° view of your reader
Unify reader engagement history across different channels, then use it to build deep audiences for real-time personalization.
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Eliminate data silos by unifying your marketing stack
Replace multiple disparate point solutions with one unified system for recommendations, targeting, messaging, and experimentation.
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Execute with greater agility, without relying on IT
Move your campaigns through the queue and set them live in a matter of days.
Discover personalization examples by others

Key features

Discover
Discover

Identify, build, and analyze audiences

Discover high-impact audiences using an advanced segmentation engine. Guild audiences according to purchase history, product affinity, customer lifetime value, weather forecast, CRM data, geography, and more.

Target
Target

Personalize content and offers to each customer

Discover, target, and personalize experiences for different sets of customer segments and use machine learning algorithms to match the right experience to the right audience segment.

Recommend
Recommend

Algorithmically predict customers’ interests

Recommend only the right products throughout the entire customer journey and let Dynamic Yield’s decision engine determine the most effective strategies to maximize revenue.

Engage
Engage

Reach customers at critical moments

Extend personalization beyond the web. Re-engage your customers with hyper-personalized emails and win back abandoners with triggered price drop and abandoned cart notifications across email and push.

Optimize
Optimize

Experiment anywhere on your digital properties

Let machine learning maximize uplifts by delivering the most relevant shopping experience, tailored to each individual user, even if user behavior changes over time.

Media industry leaders are winning with Dynamic Yield

How customers are creating waves with our product recommendations
We’re a Forrester Wave™
Experience Optimization Leader.
A player since the market’s inception, we know where EO is going.
Read the Forrester report →
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Dynamic Yield integrates with top tools for Publishers

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Tealium
Salesforce Marketing Cloud
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Tealium
Oracle Bronto
Google Analytics

Resources to fuel your efforts

GUIDE
Perspectives on Personalization at Scale

Get answers to the most frequently asked questions about scaling personalization and discover perspectives from practitioners on the current and future states of personalization.

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RESEARCH
Climbing the Personalization Maturity Ladder

Assess your ability to deliver superior customer experiences and benchmark your results with others in the media industry.

Blog
Challenges Publishers are Facing Today with A/B Testing

Here are 5 challenges publishers face when implementing out-of-the-box A/B testing solutions - and how to overcome them.