PERSONALIZATION FOR GAMING
Maximize the lifetime value of every player through personalization
Hone in on individual user preferences and prior onsite interactions to serve the right game types and promotions across the entire customer journey.

Unlock the power of your customer data
Unify all of your customer data – including web, 3rd party, and back office data – and use it to deliver personalized experiences to each customer.
Use one system for true end-to-end personalization
Personalize experiences, content, ads, build landing pages, trigger behavioral messages, and run A/B tests across any channel – all from the same system.
Increase marketing agility without burdening developers
Empower your marketing team to build, manage, and deliver personalized experiences without ongoing development and IT support.
Key features
Gaming industry leaders are winning with Dynamic Yield
How customers are creating waves with our product recommendations
We’re a Forrester Wave™
Experience Optimization Leader.
Experience Optimization Leader.
A player since the market’s inception, we know where EO is going.
Read the Forrester report → 
Dynamic Yield integrates with top tools for Gaming brands
Resources to fuel your efforts

GUIDEPerspectives on Personalization at Scale
Get answers to the most frequently asked questions about scaling personalization and discover perspectives from practitioners on the current and future states of personalization.

RESEARCHClimbing the Personalization Maturity Ladder
Assess your ability to deliver superior customer experiences and begin the journey to personalization maturity.

BlogThe Value of Anonymous Visitor Tracking for Personalization
How businesses can use anonymous visitor tracking to identify the intent and preferences of "unknown users" in order to personalize experiences that drive action.