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- XP2 HubTake your knowledge to exponential levels
- Learning PathsCurated courses on key skill areas
- TalksEngaging discussions taking place in CX
- ArticlesAn expansive collection of in-depth playbooks
- EncyclopediaA glossary of experience optimization terms
- Inspiration LibraryPersonalization examples from real brands
- Personalization MaturityHow global businesses prioritize personalization
- Guides & reportsComprehensive topic-specific materials
- BenchmarksIndustry performance metrics and insights
Rooted Personalizationnew Learn a scalable methodology for building an audience-based personalization program. Find out more →
eCommerce Experience Optimization Course
This course highlights the impact of an individualized approach on key eCommerce metrics as well as everything you need to know about incorporating testing, optimization, and personalization into your larger digital strategy.
9 Lessons 
Lesson 1
Read ArticleA primer on eCommerce one-to-one marketing
One-to-one marketing implies a more personal approach to customer relationship building by narrowing broad communications to individualized experiences.
Lesson 2
Read ArticleBecome fluent in eCommerce metrics and terminology
A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.
Lesson 3
Read ArticleWhy ARPU is your most important eCommerce metric
An in-depth examination of why the savviest marketers measure their personalization and optimization efforts based on average revenue per user (ARPU).
Lesson 4
Read ArticleThe economics of eCommerce conversion rate optimization
A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition.
Lesson 5
Read ArticleThe promise and pitfalls of omnichannel retailing
Omnichannel retailing has become a bloated buzzword. Here’s how your brand can realistically leverage it for increasing revenue through personalization.
Lesson 6
Read ArticleBuilding dynamic personas for personalization
We have to work harder to address the changing needs and swinging moods that fall outside of current, flat personas which can make or break an online purchase.
Lesson 7
Read ArticleShopping cart abandonment recovery strategy, with real-world examples
Follow this proven strategy being used by some of the world’s leading brands to reduce shopping cart abandonment throughout the customer journey.
Lesson 8
Read ArticleEx-Head of Site Optimization at Staples on Growth hacking in eCommerce
Breaking down what growth hacking brings to the table along with some traditional and new approaches within eCommerce.
Lesson 9
Read ArticleOptimizing SEM traffic with personalization: A Juniqe.de case study
Learn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales.
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