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All Posts by John Peeler

John Peeler

John Peeler is the Director of Enterprise Solution Engineering at Dynamic Yield, who has 20+ years of experience in web, SEO, finance, and personalization. He uses his strong technical background providing Solutions Architecture/Sales Engineering support to drive new business across the globe.

Server-side testing and personalization explained

Server-side testing and personalization explained

An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.

Client-side vs server-side A/B testing and personalization

Client-side vs server-side A/B testing and personalization

An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.

Client-side testing and personalization explained

Client-side testing and personalization explained

An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the client-side.