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All Posts by Gidi Vigo

Gidi Vigo

Gidi is the VP of Product at Dynamic Yield, responsible for leading various product-led growth initiatives, including UX/UI, analytics, product documentation, data enrichment, email personalization, triggering capabilities, and cross-channel experiences.

Introducing: Recommendation templates bound to capture consumer attention

Introducing: Recommendation templates bound to capture consumer attention

Fresh new recommendation templates that empower brands to tailor experiences and upgrade how they showcase merchandise.

Dynamic Yield for SPAs – Seamless Personalization with Any Framework

Dynamic Yield for SPAs – Seamless Personalization with Any Framework

Most personalization technologies vary in their SPA support, but Dynamic Yield’s seamless solution allows for agile and performance-driven experience delivery.

Apple Mail Privacy Protection, a welcomed milestone in Responsible Personalization

Apple Mail Privacy Protection, a welcomed milestone in Responsible Personalization

Learn about updates discussed during Apple’s Worldwide Developers Conference and why Dynamic Yield’s personalization capabilities will not be impacted by any of the new limitations imposed by Apple’s new “Mail Privacy Protection” features.

The evolution of artificial intelligence in marketing and personalization

The evolution of artificial intelligence in marketing and personalization

Retracing AI’s influence on the marketing workflow through the lens of Dynamic Yield’s growth in the space, and where we see it continuing to reshape the industry.

Product recommendation best practices for brands selling replenishable products

Product recommendation best practices for brands selling replenishable products

To optimize digital experiences for users conducting repeat purchases, brands can tap product recommendations to do some of the heavy lifting.

Enrich the entire marketing stack with Dynamic Yield’s robust audience data

Enrich the entire marketing stack with Dynamic Yield’s robust audience data

Unlock troves of behavioral and contextual data captured by the Dynamic Yield platform to deliver deeply targeted campaigns at every touchpoint.

Plug and personalize with our Salesforce Commerce Cloud SFRA Integration

Plug and personalize with our Salesforce Commerce Cloud SFRA Integration

With the addition of our SFRA cartridge, Salesforce Commerce Cloud users can seamlessly execute personalization campaigns on their eCommerce site with the new approach.

Launch personalization campaigns confidently with a full set of QA tools

Launch personalization campaigns confidently with a full set of QA tools

With the new improvements made to our Previewing capabilities, teams are now better equipped to build, test, QA, and launch experiences with confidence.

Outliers detection in A/B testing

Outliers detection in A/B testing

Huge deviations in site behavior may be leading to unintended consequences in your A/B testing campaigns. Here’s how to reconcile them.

Multi-Touch Campaigns – a whole new way to personalize

Multi-Touch Campaigns – a whole new way to personalize

Build cohesive campaigns with multiple experiences of different types that span across pages and touchpoints, from the first pageview all the way to the last.

Personalization reporting – powerful insights to help drive your experimentation efforts

Personalization reporting – powerful insights to help drive your experimentation efforts

The new Dynamic Yield Dashboard provides marketers with the personalization reporting tools they’ve been looking for to help optimize every campaign.

Experience Instant Personalization with Dynamic Yield’s Shopify Plus App

Experience Instant Personalization with Dynamic Yield’s Shopify Plus App

Dynamic Yield’s Shopify Plus app allows businesses to unleash true personalization on their eCommerce site, instantly.

Introducing: New Recommendation Strategies

Introducing: New Recommendation Strategies

Based entirely on purchase behavior, our freshly built recommendation algorithms leverage key conversion-related data to help drive results.

Introducing: Recommendations Testing

Introducing: Recommendations Testing

As recommendations drive a significant percentage of business revenue, continuous testing and optimization of recommendation widgets for optimal results is a necessity.

Introducing: Triggered Push Notifications

Introducing: Triggered Push Notifications

As the ubiquity of mobile continues to grow, Triggered Push Notifications provide your business with the capabilities to tackle the opportunity of mobile.

Introducing: Dynamic Yield for Email

Introducing: Dynamic Yield for Email

With Dynamic Yield for Email, we’ve built a solution for businesses to easily deliver personalized, relevant emails to each and every customer.

Choosing the right optimization KPI for your A/B tests

Choosing the right optimization KPI for your A/B tests

By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to optimize for success.

Introducing: Controlled Test Versioning

Introducing: Controlled Test Versioning

Learn about Dynamic Yield’s A/B/n test versioning controls that give marketers the mandate to decide what changes should trigger new test versions.

Introducing: Enhanced Experience Reports

Introducing: Enhanced Experience Reports

Our new and enhanced Experience Reports ensure businesses have all of the reporting and data necessary to manage their personalization campaigns with the utmost confidence.

Understanding conversion attribution scoping in A/B testing

Understanding conversion attribution scoping in A/B testing

Understand the influence of different conversion attribution configurations on your personalization and A/B testing campaigns.

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