
Guidelines for running effective Bayesian A/B tests
In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.
In this post, we describe the basic ideas behind Bayesian statistics and how they feed into business decisions you will need to make at the end of a test.
A/A testing is meant to check that the underlying system is running properly. In this post, we’ll cover some of subtle issues to consider as you run them.