Providing a consistent and personalized journey by acknowledging the referring channel

Making new site visitors feel welcome when arriving on your site is one way to potentially decrease abandonment and build loyalty, which is why every ounce of personalization matters. Converting first-time visitors unfamiliar with your brand can be challenging, but introducing them to your site and providing even a small bit of context can go a long way when prefacing their first interaction. Brands can do this by displaying welcome notifications based on the individual’s referring domain, location, traffic device, or any other available data.