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Personalization examples for Affinity-Based Personalization

Illustrated through real customer examples from across the world
55 use cases found for: Affinity-Based Personalization
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Abandonment and Reengagement

Capitalize on post-purchase momentum with affinity-powered triggered messages

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Abandonment and Reengagement

Win back customers by anticipating their next best item

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Abandonment and Reengagement

Notify users when a product they did not end up buying is available at a lower price

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Content Personalization

Personalize email content by intent to drive efficiency and conversions

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Product Discovery

Email personalized recommendations to users who never purchased online

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Promotional Messaging

Target different promotions to specific audiences to drive revenue from email

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Product Discovery

Recommend the next best product per user with deep learning

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Product Discovery

Guiding shoppers to find the right products with a gift finder questionnaire

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Abandonment and Reengagement

Sending time-based cart abandonment emails with recommendations

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Abandonment and Reengagement

Triggering emails to re-capture cart abandoners and drive them back to items in their cart

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Content Personalization

Auto-recommending content upon finishing an article

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Product Discovery

Linking users across devices to better personalize recommendations

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Product Discovery

Creating a user survey to better segment mobile visitors and serve them recommendations

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Product Discovery

Highlighting product feed filters based on user affinity

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Journey Personalization

Designing personalized filters based on user affinity to ease the navigation experience

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Promotional Messaging

Drive visitors to add more funds by displaying a quick deposit widget

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Product Discovery

Crafting a personalized product feed to filter and enhance discovery

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Abandonment and Reengagement

Targeting users displaying exit intent with overlays featuring personalized travel recommendations

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Product Discovery

Reorder category menu based on user affinity profile

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Abandonment and Reengagement

Triggering overlays for users displaying exit-intent with relevant recommendations

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Promotional Messaging

Serving optimized in-house ad placements

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Journey Personalization

Featuring popular destinations to guide users’ travel plans

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Content Personalization

Using slideshows to serve immersive, personalized recommendations

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Content Personalization

Serving video recommendations on video pages to encourage continued watching

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Content Personalization

Featuring personalized, inline content recommendations to drive content clicks

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Content Personalization

Serving personalized content recommendations based on user behavior

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Journey Personalization

Display a self-segmentation survey for anonymous users and collect robust data on visitors interests immediately

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Product Discovery

Display curated recommendations based on customers’ spending power and financial preferences throughout the site

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Abandonment and Reengagement

Recovering abandoners with contextually relevant emails

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Product Discovery

Blending recommendation strategies to power smarter product recommendations’

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Journey Personalization

Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data

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Product Discovery

Serving personalized homepage content and recommendations based on user affinity

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Abandonment and Reengagement

Running personalized retargeting display ads to re-engage users

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Abandonment and Reengagement

Using dynamic retargeting ads to driving higher viewership

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Journey Personalization

Personalizing the online customer journey using unique, call center data

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Abandonment and Reengagement

Serving personalized incentives using exit-intent overlays based on user affinity

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Journey Personalization

Build, personalize and optimize dedicated campaign landing pages

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Content Personalization

Sorting the navigation menu and serving recommendations based on each visitor’s TV show affinities

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Product Discovery

Creating personalized category pages based on user affinity and behavior

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Journey Personalization

Designing personalized Landing Pages based on user behavior

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Journey Personalization

Crafting optimal Landing Pages using holistic customer data

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Product Discovery

Surfacing self-segmentation surveys to gather intel from new visitors

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Promotional Messaging

Show highly targeted promotions and call-to-actions for onsite visitors

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Abandonment and Reengagement

Show a personalized homepage experience to re-engage with returning users using their browsing history

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Promotional Messaging

Triggering site notifications with relevant offers based on affinity and intent signals

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Promotional Messaging

Displaying personalized destinations on the homepage to encourage bookings

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Journey Personalization

Tailoring homepage content to drive video consumption

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Abandonment and Reengagement

Stop site visitors from leaving by showing live events and trends and keep them engaged

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Product Discovery

Improving the homepage user experience by personalizing multiple homepage elements

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Product Discovery

Encouraging visitors to browse through more products using personalized homepages

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Promotional Messaging

Recommending personalized scratch cards, slots, and lottery games

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Product Discovery

Serving a guided quiz to better segment visitors and serve more personalized experiences

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Product Discovery

Gamifying the loyalty club journey

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Product Discovery

Creating site-wide single-category experiences in a multi-category online mall

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Journey Personalization

Resorting the navigation menu based on each visitor’s affinities and preferred categories

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