Recommending personalized scratch cards, slots, and lottery games

Industry

Gaming

Channel

Mobile Web, Web

Impacted Pages

Sitewide

Experience Type

Recommendations

Implementation Effort

Medium
Who:

Online gaming giant

Strategy:

In order to provide a better betting experience for its players, the gaming giant employed Dynamic Yield’s Recommendations Engine to provide personalized scratch cards, slots, and lottery games.

Recommending personalized scratch cards, slots, and lottery games Recommending personalized scratch cards, slots, and lottery games
Hypothesis:

Recommendations are a tried-and-true tactic for increasing discoverability and AOV. Brands should tailor recommendations according to real-time data, especially a user’s behavior, geo, device, and affinities. By effectively doing so, as well as making sure to leverage recommendation widgets across the site, brands can create a positive user experience, drive loyalty, and also maximize the potential for additional revenue.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library