Triggering sequential overlays to offer paywall-free access

Industry

Media

Channel

Mobile Web, Web

Impacted Pages

Article Pages

Experience Type

Overlays and Popups

Implementation Effort

Low
Who:

A large, gated, subscription-based news outlet

Strategy:

As part of a recent subscription campaign, the news outlet aims to drive subscriptions by offering 3 full days of unlimited free access and monitors each visitor’s progress until the registration day.

Triggering sequential overlays to offer paywall-free access Triggering sequential overlays to offer paywall-free access
Hypothesis:

In the media world, finding creative ways to engage your audience and turn them into paid subscribers is the end-all-be-all. Publishers looking to establish a working balance between offering free content and encouraging readers/viewers to pay for it can deploy a limited-time subscription campaign, allowing unrestricted access to their content for a short period of time. This will ensure readers understand the experience for subscribers is significantly better and more valuable than their free offerings, motivating readers to sign-up.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library