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Inspiration Library with 145 personalization examples

Illustrated through real customer examples from across the world

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Abandonment and Reengagement

Notify users when a product they did not end up buying is available at a lower price

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Product Discovery

Recommend the next best product per user with deep learning

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Content Personalization

Drive purchases with relevant, on-theme content and products within newsletters

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Promotional Messaging

Target different promotions to specific audiences to drive revenue from email

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Content Personalization

Personalize email content by intent to drive efficiency and conversions

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Product Discovery

Email personalized recommendations to users who never purchased online

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Product Discovery

Differentiate the live commerce experience with personalized recommendations

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Content Personalization

Personalize emails by affinity to drive engagement and conversions

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Content Personalization

Show products available with loyalty points to drive discovery and increase revenue

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QSR Recommendations

Recommend menu items based on purchase history

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QSR Recommendations

Leverage suggestive selling to recommend products that compliment a customer’s current cart

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QSR Recommendations

Use product recommendations to increase the average check size

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QSR Recommendations

Use location to personalize the drive-thru and kiosk experience for anonymous customers

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Abandonment and Reengagement

Personalize email content based on browsing activity

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Journey Personalization

Personalize emails based on loyalty

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Product Discovery

Increase retention with personalized shipping confirmation emails

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Journey Personalization

Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view

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Triggered Messaging

Increase activation rate with timely push notifications and triggered emails to reach customers at critical moments

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Promotional Messaging

Personalize and optimize the post-login experience to increase early month on book usage and spending

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Promotional Messaging

Cross-promote additional banking products and services with relevant education content and offers

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Promotional Messaging

Increase everyday spending by leveraging spend data to promote relevant offers in new categories

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Triggered Messaging

Convert more customers to digital with relevant and timely nudges from paperless to adding cards to the digital wallet

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Abandonment and Reengagement

Get disengaged customers to come back to your institution with relevant, timely, and personalized offers

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Abandonment and Reengagement

Win back customers by anticipating their next best item

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Abandonment and Reengagement

Capitalize on post-purchase momentum with affinity-powered triggered messages

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Abandonment and Reengagement

Optimize the right messaging to nudge customers to activate their card

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Product Discovery

Continuous A/B testing of Homepage recommendation strategies

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Product Discovery

A/B testing category page filters, facets, and sorting tools

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Journey Personalization

Testing the order of homepage elements to increase engagement

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Promotional Messaging

Triggering contextualized bottom bar notifications, tailored for different audiences

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Product Discovery

Upsell customers by recommending personalized complimentary offers and products

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Product Discovery

Gamifying the product discovery experience using slot machine-inspired product recommendations

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Product Discovery

Guiding shoppers to find the right products with a gift finder questionnaire

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Abandonment and Reengagement

Sending time-based cart abandonment emails with recommendations

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Abandonment and Reengagement

Triggering emails to re-capture cart abandoners and drive them back to items in their cart

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Content Personalization

Auto-recommending content upon finishing an article

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Product Discovery

Linking users across devices to better personalize recommendations

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Product Discovery

Creating a user survey to better segment mobile visitors and serve them recommendations

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Journey Personalization

Using a sliding drawer to make previously viewed products top-of-mind

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Product Discovery

Highlighting product feed filters based on user affinity

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Journey Personalization

Designing personalized filters based on user affinity to ease the navigation experience

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Promotional Messaging

Drive visitors to add more funds by displaying a quick deposit widget

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Product Discovery

Crafting a personalized product feed to filter and enhance discovery

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Abandonment and Reengagement

Display personalized recommendations when site visitors show signs of leaving

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Abandonment and Reengagement

Targeting users displaying exit intent with overlays featuring personalized travel recommendations

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Product Discovery

Reorder category menu based on user affinity profile

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Product Discovery

Upsell customers in the bet slip receipt page and get them to bet more

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Abandonment and Reengagement

Re-engage site abandoners by encouraging users to pick up where they left off

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Abandonment and Reengagement

Targeting returning mobile visitors using slider drawer recommendations featuring previously viewed products

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Promotional Messaging

Gamify experiences like “scratch-off” overlays and “wheel of fortune” spinners to increase new player engagement

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Abandonment and Reengagement

Triggering overlays for users displaying exit-intent with relevant recommendations

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Product Discovery

Recommend unexplored products and services to customers who are unfamiliar with them

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Promotional Messaging

Serving optimized in-house ad placements

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Journey Personalization

Featuring popular destinations to guide users’ travel plans

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Content Personalization

Using slideshows to serve immersive, personalized recommendations

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Content Personalization

Serving video recommendations on video pages to encourage continued watching

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Content Personalization

Featuring personalized, inline content recommendations to drive content clicks

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Content Personalization

Serving personalized content recommendations based on user behavior

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Journey Personalization

Display a self-segmentation survey for anonymous users and collect robust data on visitors interests immediately

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Abandonment and Reengagement

Offering service assistant messages to prevent drop-offs upon form completion

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Product Discovery

Display curated recommendations based on customers’ spending power and financial preferences throughout the site

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Journey Personalization

Delivering a continuous experience from ads to landing pages

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Abandonment and Reengagement

Recovering abandoners with contextually relevant emails

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Product Discovery

Using in-cart recommendations in cart drawer to upsell visitors with complementary products

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Product Discovery

Encouraging users to browse category pages using highlighted recommendations

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Product Discovery

Blending recommendation strategies to power smarter product recommendations’

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Abandonment and Reengagement

Using personalized push notifications to bring back site abandoners

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Journey Personalization

Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data

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Journey Personalization

Using contextual data to segment new users for an experience

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Product Discovery

Algorithmically recommend the most relevant content and services during every phase of the user’s journey

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Product Discovery

Serving personalized homepage content and recommendations based on user affinity

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Abandonment and Reengagement

Make it easier for returning users to pick up where they left-off by using embedded recommendations

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Urgency and Demand Strategies

Communicate time-relevant promotions to help customers with decision-making

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Abandonment and Reengagement

Running personalized retargeting display ads to re-engage users

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Promotional Messaging

Alerting users with ad blockers to disable ad blocking extensions

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Urgency and Demand Strategies

Targeting hesitant site visitors with homepage banners featuring positive customer testimonials

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Abandonment and Reengagement

Using dynamic retargeting ads to driving higher viewership

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Promotional Messaging

Using top bar banners to encourage mobile web users to download mobile app

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Promotional Messaging

Serving mobile web visitors full-screen overlays to drive app downloads

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Journey Personalization

Testing application form layouts to increase conversion rates

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Promotional Messaging

Warning site visitors of any natural disaster using their geo-location

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Abandonment and Reengagement

Surfacing idleness-triggered reminder notifications on form completion pages

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Journey Personalization

Personalizing the online customer journey using unique, call center data

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Abandonment and Reengagement

Targeting returning cart abandoners with messaging reminding them of items in their cart

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Abandonment and Reengagement

Programming flashing tab notifications to re-engage tab abandoners

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Abandonment and Reengagement

Serving personalized incentives using exit-intent overlays based on user affinity

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Urgency and Demand Strategies

Surfacing product availability to power social proof messaging

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Urgency and Demand Strategies

Prompting notifications based on product demand, price, or availability

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Journey Personalization

Creating a mobile-first navigation experience to drive discovery and purchases

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Journey Personalization

Build, personalize and optimize dedicated campaign landing pages

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Content Personalization

Sorting the navigation menu and serving recommendations based on each visitor’s TV show affinities

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Product Discovery

Creating personalized category pages based on user affinity and behavior

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Email Capture Strategies

Triggering sequential overlays to offer paywall-free access

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Journey Personalization

Designing personalized Landing Pages based on user behavior

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Urgency and Demand Strategies

Create urgency customers by displaying countdown-based promotions

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Journey Personalization

Crafting optimal Landing Pages using holistic customer data

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Product Discovery

Surfacing self-segmentation surveys to gather intel from new visitors

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Email Capture Strategies

Serving tailored offers and overlays to drive newsletter sign ups

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Email Capture Strategies

Tailoring messaging to encourage audiences to sign-up for newsletters

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Promotional Messaging

Show highly targeted promotions and call-to-actions for onsite visitors

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Abandonment and Reengagement

Show a personalized homepage experience to re-engage with returning users using their browsing history

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Promotional Messaging

Tailoring messaging and promotions based on customer loyalty

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Promotional Messaging

Targeting first-time visitors with customized promotions

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Promotional Messaging

Surface trending games to site visitors to ensure gamers do not miss out on the most popular bets

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Promotional Messaging

Triggering site notifications with relevant offers based on affinity and intent signals

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Email Capture Strategies

Tailoring promotional offers with email subscription messages

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Journey Personalization

Tailoring on-site welcome messages according to traffic source

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Urgency and Demand Strategies

Deploying time-sensitive promotions to push visitors toward the checkout

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Journey Personalization

Leveraging loyalty program data to tailor the user experience

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Urgency and Demand Strategies

Displaying free shipping promotions to drive higher revenue

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Journey Personalization

Harnessing 3rd-party data to personalize the site experience for unknown visitors

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Promotional Messaging

Implementing free shipping threshold calculators to increase order size

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Urgency and Demand Strategies

Using urgency messaging to encourage coupon redemption

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Urgency and Demand Strategies

Offering personalized, time-sensitive coupons based on likelihood to book a room in view

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Promotional Messaging

Displaying personalized destinations on the homepage to encourage bookings

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Journey Personalization

Encourage mobile shoppers to download the mobile app for a more personalized experience

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Content Personalization

Serving personalized behavior-based homepage banners

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Content Personalization

Targeting video enthusiasts with video content

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Journey Personalization

Creating an omnichannel customer journey experience in Finance

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Journey Personalization

Tailoring homepage content to drive video consumption

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Abandonment and Reengagement

Stop site visitors from leaving by showing live events and trends and keep them engaged

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Email Capture Strategies

Optimizing subscription overlays to drive paid subscriptions

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Promotional Messaging

Powering effective product recommendations using weather targeting

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Product Discovery

Improving the homepage user experience by personalizing multiple homepage elements

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Promotional Messaging

Presenting relevant offers based on the local weather

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Product Discovery

Encouraging visitors to browse through more products using personalized homepages

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Promotional Messaging

Promoting brand loyalty with personalized notifications

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Abandonment and Reengagement

Reminding returning customer of where they had left off

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Promotional Messaging

Providing a consistent and personalized journey by acknowledging the referring channel

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Urgency and Demand Strategies

Finding the free shipping threshold sweetspot

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Product Discovery

Displaying complementary items upon adding a product to cart

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Journey Personalization

Making site-search more prominent to increase usage

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Promotional Messaging

Recommending personalized scratch cards, slots, and lottery games

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Email Capture Strategies

Gamifying promotions to drive engagement and increase conversions

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Abandonment and Reengagement

Serving personalized account-based Exit Intent popups

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Promotional Messaging

Offering free shipping promotions based on customer location and cart value

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Promotional Messaging

Surfacing journey-aware messages and promotional offers

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Product Discovery

Serving a guided quiz to better segment visitors and serve more personalized experiences

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Abandonment and Reengagement

Targeting first-time purchasers with a survey to better understand why and what attracted them to the brand

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Promotional Messaging

Multivariate testing the shipping cost and threshold with multi-touch campaigns

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Product Discovery

Gamifying the loyalty club journey

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Abandonment and Reengagement

Targeting price shoppers with a surprise coupon

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Product Discovery

Creating site-wide single-category experiences in a multi-category online mall

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Journey Personalization

Resorting the navigation menu based on each visitor’s affinities and preferred categories

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Product Discovery

Encouraging visitors who land on product pages to explore the category

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