Who:
A large German online sports betting company
Strategy:
To drive conversions, the betting company triggered highly-targeted promotions and calls-to-action based on a site visitor’s traffic source, browsing history, subscription status, and more.
Hypothesis:
Understanding your site visitors can help inform a stronger promotion strategy. Not every user should be served every promotion, and failing to segment your audiences will ultimately leave money on the table. Understanding which users need to be nudged with a promotion and which ones don’t will inform your targeting strategy. For example, high-value players don’t need a bonus offer to incentivize them to play another game, while prompting idle users with popup offers can drive action.
