Triggering site notifications with relevant offers based on affinity and intent signals

Who:

Africa’s leading online travel agency

Strategy:

The travel agency surfaces website notifications with relevant deals and destinations tailored based on each user’s geo, browsing history, affinity, and real-time intent signals.

Triggering site notifications with relevant offers based on affinity and intent signals Triggering site notifications with relevant offers based on affinity and intent signals
Hypothesis:

When offering travel options across a wide range of destinations, it’s important to give every one its opportunity to shine. Whether the Ivory Coast, Lagos, or Senegal, marketers can tailor different promotions throughout the year to drive interest in each location. During different time periods, geo-based deals or discounts can be served in the form of an overlay while the user is browsing onsite or an exit-intent popup for those showcasing signs of navigating away from the page.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library