Tailoring promotional offers with email subscription messages

Consumers are inundated with promotions on a regular basis and have come to expect this from online retailers. This means brands have to work even harder to leverage promotions in a way that’s fresh and actually motivates action. By changing up a promotional strategy instead of showcasing the same deals, eCommerce brands can increase their opportunity of eliciting a conversion or signup. For example, messaging may focus on “10% off” or “next-day shipping,” and a few days later, may switch to 15% off or “free gift with purchase.”