Who:
A large insurance services company in the United States
Strategy:
To drive increased site engagement, the company programmed reminder notifications across pages, triggered to deploy when a user is idle on the site, no matter their step in the conversion flow.
Hypothesis:
When a user has been inactive on a page, it is a sign that they may abandon. In order to prevent this from happening, display a reminder notification that offers assistance options a user can act upon and answers to potential questions they may have.
