Who:
A large consumer insurance services company in Germany
Strategy:
To drive application completions, the company deployed triggered exit-intent overlays, preventing abandonment.
Hypothesis:
When a visitor begins but fails to complete an application or form, it is a sign of inactivity, which signals potential abandonment. Using overlays that offer form assistance options, companies can solicit re-engagement. Not only will this prevent site abandonment, but it will also nudge users to continue to actively engage with the site.
