Offering personalized, time-sensitive coupons based on likelihood to book a room in view

The nature of travel planning often includes a great deal of research, exploration, and evaluation before finalizing a decision, which can lead to hesitation and delay the booking process. Unsure of the exact right option to settle on, sometimes visitors need to be incentivized with the right deal to motivate them to act. While on a hotel page, for instance, marketers can serve time-sensitive coupons, personalized to the visitor based on their likelihood to book. By introducing this new consideration, the individual’s reservations will take a back seat to taking advantage of a great offer, providing them the confidence they need to make a decision.