Triggering overlays for users displaying exit-intent with relevant recommendations

For many media companies, a healthy portion of their bottom line comes from ad revenue. This has led to a consistent focus on optimizing and incentivizing reader engagement. The longer a visitor is on-site, the more content they are exposed to, the more ad revenue the company generates. With site abandonment being a primary concern, preventative measures can and should be be taken. For instance, deploying exit-intent overlays can help publishers recapture visitors navigating away from the site, and leveraging the right recommendation strategy, can drive them back into content consumption mode.