Who:
Leading Accessories Brand
Strategy:
In order to re-engage cart abandoners, this retailer sends triggered emails with recommendations powered by a deep learning strategy, NextML, to predict the items a customer is most likely to want next, re-igniting their interest and bringing them back to their site.
Hypothesis:
Online competition for customer attention is steep, and it’s easy for them to get distracted enough for them to forget about or put off a purchase. Therefore, brands should employ shopping cart abandonment recovery solutions, such as triggered emails, to encourage shoppers to complete the checkout process. To enhance these triggers, brands can leverage a deep learning algorithm like NextML to recommend the next best series of products to customers.
