A large insurance services company in Russia
In order to recover site abandoners, the company sent users triggered emails based on their abandonment behavior, serving them reminders about unfinished quotes and credit card applications. Users were then able to quickly pick where they left off.
Once a user abandons your site, there is still an opportunity to drive re-engagement. And with email, companies have a separate channel at their disposal to drive users back to their site. Once you’ve obtained users’ email addresses, you can start targeting users via email with well-timed reminders and offers, encouraging them to interact with the site again. Doing so will remind users to finish any tasks or forms they started to complete, driving them back to the site.
