Who:
A large French online casino company
Strategy:
To combat site abandonment, the gaming company triggered exit-intent overlays featuring recommendations for content, games, or live streams of sports videos, recapturing users’ attention in the process.
Hypothesis:
In order to grab a gamer’s attention, they must be able to find content, videos, and games that they want to interact with. If they don’t find anything that interests them, the likelihood of them looking elsewhere skyrockets. In order to keep them engaged, organizations must find creative ways to prevent abandonment. When a user signals they may leave the site, serving them personalized content using triggered overlays are bound to keep them onsite longer.
