Sky (NOW, WOW, Sky X)

Personalization Expert Award Winner

This award recognizes the European media giant for its coordinated personalization efforts, which include the rigorous testing of various experience types and implementation of personalized content and recommendations across streaming services and locations in EMEA.

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Avex Paneco

Sky (NOW, WOW, Sky X) is Europe’s largest media company and pay-TV broadcaster, with tens of millions of subscribers across the continent. Firm believers in experimentation, the Sky (NOW, WOW, Sky X) team has A/B tested and optimized numerous digital experiences for its diverse audience-base, tailoring website content according to advertising campaigns as well as serving recommendations based on browsing habits and upselling additional subscriptions according to the user’s existing package – rolling the successful campaigns out across services and locations in EMEA.

How Sky (NOW, WOW, Sky X) does it

Sky personalizes its homepage banner content and offers to reflect the source from which the user landed on the site, user’s activity on the website as well as previous information from the individual.

The team behind the experiences

Matthias Freund Manager Performance & Optimization

I am responsible for optimizing the customer experience on the WOW website for the German-speaking streaming service. On the one hand, our goal is to ensure the best possible and personalized journey for our (potential) customers and to achieve a continuous uplift for our business goals through various tests and DY-controlled elements at different touchpoints of the eCom journey. In order to do so, we collaborate across countries and stake holding departments in close cooperation with the Dynamic Yield team.