We give the Thought Leadership Award to those who not only demonstrate exceptional overall expertise in the implementation of experimentation and personalization but also elevate others through sharing knowledge and insights that push the rest of the industry forward.
For Synchrony, which manages private label credit card programs for some of the largest retailers in the world, the servicing pre-login page acts as the front door and homepage for cardholders to manage their account, make bill payments, and more. Doubling down on its personalization efforts here through the enrichment of its customer profiles via LiveRamp and significant testing of messaging, offers, design, CTAs, colors, and more, its team has increased primary metrics for authorized credit users, paperless enrollment, CTR and more.
