Awarded to organizations who have a complete grasp of experience optimization and push the limits of personalization to create real value for their customers and their businesses.
Linen Chest is a family-owned business with more than 30 store locations across Canada and over 15,000 products and new arrivals coming in weekly, offering its customers unique, top-quality items that bring any room to life. To replicate the interactive and experimental experience Linen Chest shoppers are familiar with in-store, the team responsible for the site not only regularly launches A/B tests to optimize different stages in the online shopping journey, but ensures they are also heavily personalized through the strategic testing of content, offers, and recommendations based on locale, intent, affinity, and more. Its small but mighty team has created an extremely efficient program, and has even gone hybrid, supporting personalization on both the client- and server-side.
