Shoppers Stop

Personalization Innovator Award Winner

Shoppers Stop is India’s largest and most respected omni-channel fashion retailer that houses more than 500 of the finest international and national brands across apparel, non-apparel, beauty, fragrance & home. With 100+ stores in 48 cities and a growing online presence, in the past year, its team has significantly increased engagement on shoppersstop.com thanks to a new gamification experience. They also nearly doubled Shoppers Stop’s revenue per user by applying real-time filters to specific product recommendation campaigns.

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A household name in India, the Shoppers Stop eCommerce site is home to almost any fashion or home need. With such a high volume of website traffic and so many shoppers with different wants and preferences, it was critical for the company to identify new ways to engage visitors and increase product discovery with targeted, relevant experiences. Two innovative strategies deployed by Shoppers Stop this year — gamification and real-time product recommendation filtering — helped to nearly quadruple the average time on site per visitor and almost doubled the average revenue generated per user.

How Shoppers Stop does it

Shoppers Stop built a real-time evaluator to show items of a higher caliber and price within recommendations on category and product detail pages (bottom image), effectively encouraging upsells and RPU by 45% vs. the default experience, which showed similar products from the same brand (top image).

The team behind the experiences

Sreekanth ChetlurChief Ecommerce Officer

Sreekanth Chetlur is a CX/Supply Chain/Digital Executive/Keynote Speaker with 13 years of digital, eCommerce and omnichannel experience across four industries: Retail, Logistics, Real Estate and FMCG. He has been fortunate enough to work for start-ups and multi-billion dollar enterprises and play leadership roles and provide great customer experiences that solve genuine problems. SPECIALTIES: E-commerce, Omni-Channel, Product Strategy, Product Management, Digital Marketing, Communication, Content Production, Process Improvement, Problem Solving, Design Thinking, Building Agile Teams, Entrepreneurship.