We give the Thought Leadership Award to those who not only demonstrate exceptional overall expertise in the implementation of experimentation and personalization but also elevate others through sharing knowledge and insights that push the rest of the industry forward.
Ochsner Sport is the largest sporting goods retailer in Switzerland with over 80 dynamic specialist shops. Knowing each sport or hobby comes different gear and accessories, Ochsner Sport uses the “Viewed Together” product recommendations on product detail pages increasing average revenue per user by over 40%! Its use of triggered abandoned cart emails, as well as personalization on PDPs and in underutilized, non-traditional areas like 404 pages and “No Results” search pages helped the team also to achieve 46X ROI from recommendations.
