Awarded to organizations who have a complete grasp of experience optimization and push the limits of personalization to create real value for their customers and their businesses.
Tappan’s mission is to reinvent the approach to discovering and collecting contemporary art, going beyond the traditional art paradigm to showcase exceptional emerging talent through digital content. Recognizing what a personal experience the act of selecting art is, the team at Tappan has been able to combine product and content recommendations, in addition to dynamic content, to tailor its online gallery according to specific audiences or individual collectors among a wide variety of artists, aesthetic styles, price and points. Launching 15+ campaigns per month, insights gained from experiments have led to a greater understanding of its buyers, and within a year of implementing product recommendations, Tappan has seen a 39% revenue increase from these campaigns.
