We give the Thought Leadership Award to those who not only demonstrate exceptional overall expertise in the implementation of experimentation and personalization but also elevate others through sharing knowledge and insights that push the rest of the industry forward.
home24 is a leading eCommerce platform with a product catalog of over 200K furniture items for all styles and budgets.
To make the shopping experience as relevant as possible for each customer, the home24 team leverages important interaction data from the site such as past purchase behavior and affinity to certain brands, styles, colors, and more to tailor its content and product recommendations – not only across the web but via email as well, maintaining consistency and context across channels. And through the consistent fine-tuning of its product feed and experimentation with different strategies and use cases, home24 now sees 25% of its revenue from product recommendations, acting as a source of inspiration for other brands.
