Product Finder Tool
Musti has just launched a tool to guide their customers in finding the best products for their needs in an easy and efficient way. Their goal was to recreate the in-store experience, where customers can interact directly with knowledgeable staff.
Offline Data Integration
Musti leveraged their offline data to communicate with customers in a more personalized way. They were able to identify if a customer is a member, has bonuses available, qualifies for free shipping, their pet’s birthday was known, or what their last offline purchase was.
These are details they might not capture online but are available in their offline data. This strategy was tailored for each country. The bonus reminder example resulted in an increased revenue per user of +1.3%, and an average order value of +16.1%.
Promotional Campaigns
Musti implemented several targeted campaigns including "Get 10% off as a first-time customer" and exit intent offers, that lead to significant increases in engagement and conversion rates.
Product recommendations were moved to the top of the product detail page, to target quick browsers, and banners were added within the product flow to promote brands, the member club and offers. These were segmented into different target groups so that everyone received a personalized offer reflective of their browsing behavior and product needs.
Homepage Recommendations
Musti Group has also built in a number of Dynamic Yield recommendation widgets on their homepage. Many returning customers and previous visitors who have abandoned their carts land on the homepage when they first arrive on the website. Musti Group chose to try to convert these returning visitors by experimenting with recommendations for different audiences, based on recently viewed products, affinity profiles, and most popular products.
