Awarded to leaders in our customer base who have a complete grasp of experience optimization, deploy campaigns across channels, are targeting and segmentation pros, and push the limits of personalization to create real value for their customers and their businesses.
Synchrony manages private-label credit card programs for some of the largest retailers in the world. The personalization team oversees a wide range of platforms, including marketing websites, servicing sites, and pre and post-login environments. Synchrony users have complex lifecycles and carry an abundance of data. With Dynamic Yield, the team can anonymize this sensitive data and use it to deliver a highly targeted experience to audience segments, resulting in a more intuitive, educational, and seamless banking experience. Notably, the team this year achieved a streamlined multi-channel experience, creating consistent journeys between paid ads, emails, and landing pages. The team also tested personalized messaging, creating a sense of value for prospects, and launched a series of
hero banner tests that drove increased card utilization in multiple spend categories.
