Awarded to leaders in our customer base who have a complete grasp of experience optimization, deploy campaigns across channels, are targeting and segmentation pros, and push the limits of personalization to create real value for their customers and their businesses.
Over the past four years, Deckers has integrated personalization into its DNA across the UGG®, HOKA®, Teva®, and Koolaburra® brands, dramatically increasing the scale of tailored experiences and subsequent business impact. Over the course of experimenting with its program, Deckers has become sophisticated in knowing when and where to place recommendations, using strategies based on geo-location, product category affinity, and existing in-cart items. The team’s campaign personalization and targeting rates exceed industry benchmarks.
