Merkle

Partner Excellence Award Winner

Merkle is a globally recognized agency specializing in data-driven performance marketing, digital transformation, and personalization strategies. Trusted by leading brands worldwide, Merkle’s expertise lies in crafting personalized customer experiences that drive growth and loyalty. With a strong presence in key markets, Merkle has become a go-to partner for businesses looking to harness the power of data and technology to transform their digital strategies.
Awarded to the Dynamic Yield partners who exemplify true leadership and collaboration, are experts in the system, and offer strategic guidance and support to mutual customers.
Merkle Denmark has been honored with the Dynamic Yield Partner Excellence Award for the EMEA region, thanks to its exceptional contributions to digital transformation and personalization initiatives. Merkle’s commitment to delivering strategic, impactful solutions has driven success across numerous client engagements in Northern Europe. The agency’s reliability in project execution, ongoing support, and strong collaboration throughout the sales process further solidified its selection for this prestigious award. Merkle’s expertise and strategic approach have consistently helped Dynamic Yield’s clients achieve exceptional results, setting a new standard for personalization excellence in the region.

Merkle: Delivering Exceptional Value Together

Accelerating Growth Through Seamless Implementation

Merkle's ability to rapidly deploy personalization programs has transformed the customer experience for leading brands. By achieving seamless implementation in record time, Merkle consistently drives significant results, helping businesses unlock new revenue streams and optimize digital performance.

Award-Winning Digital Transformation

Merkle Denmark has twice been honored as Agency of the Year by the Danish Digital Awards for its innovative approach to digital transformation, as they excel at combining automation and targeted insights to elevate customer engagement. This expertise has led to transformative impacts for our joint clients like Marel and Jysk, reinforcing Merkle’s reputation as a trailblazer in the personalization space.

Strategic Partner in Expanding Opportunities

Merkle’s dedication goes beyond service delivery; as a strategic partner, they consistently create valuable opportunities for Dynamic Yield. Their ability to excel across various industries highlights their exceptional foresight and reliability, making Merkle a crucial ally in driving global success.

The team behind the experiences

Ross WhalleyChief Data Officer at Merkle Denmark

Ross is responsible for data, analytics, martech & personalization capabilities & services within Merkle DK. Utilising his experience, Ross helps organisations both locally & globally to set the right data agenda & drive the execution of 1:1 personalisation across marketing, sales & service for their end consumers.

Adam HaxgartPersonalisation Director at Merkle Denmark

Adam manages Merkle’s Personalisation team, managing the implementation of Dynamic Yield to optimize customer journeys and enhance on-site experiences. With a background in data activation, Adam has experience in orchestrating go-to-market strategies and bridging gaps across digital channels and platforms.

Signe AlsPersonalisation Consultant at Merkle Denmark

Signe is skilled in customer journey mapping, audiences, personas, and personalized dialogues. Signe’s expertise in data, process, and design has driven successful tool implementations, optimisations, and personalisation projects for various clients.

Lasse SkyttPersonalisation Consultant at Merkle Denmark

Lasse specializing in data-driven design and AI enablement, helping clients optimize customer experiences and define personalisation use cases across various industries.

Auriane DesfrerePersonalisation Consultant at Merkle Denmark

With expertise in experience design and optimisation, Auriane plays a cross-functional role in personalisation projects, from strategy to technology implementation and use-case delivery.